Executive - Media

Company Description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe

Overview

• Assist in the development and implementation of media plans for clients, including analyzing the market and consumer data, identifying target audiences, and selecting media channels.
• Collaborate with other members of the planning team and cross-functional teams to * develop and execute effective media strategies.
• Support the wider media team with their day-to-day duties relating to developing strategic channel/media approaches.
• Manage day-to-day client relationships and communications.
  
  

Responsibilities

• Ability to understand the client's brief and plan media channels based on the client's objectives.
• Creating and managing MRF sheets, cooperating closely with the creative agency for timely receipt of material and go-live dates.
• Trafficking digital campaigns, connecting with TAAG team, and ensuring proper implementation.
• Following up with media and creative agencies for proper implementation of campaigns and preparing implementation reports.
• Managing campaign launches, including client expectation management.
• Ensuring timely and accurate booking by administration team.
• Preparing client status reports in the format required by the client.
• Preparing reports and optimization recommendations.
• Supervision of invoicing process.
• Familiarity with MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc..).
• Experience with various media planning and buying tools and platforms such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.
• Knowledge on various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.
• Familiarity with digital media and emerging technologies.
• Strong analytical skills and ability to interpret data and market research.
• Have a commercial mindset, able to understand the importance of driving ROI for both business partners and agency.
  
  

Qualifications

• Bachelor's degree in marketing, advertising, or a related field.
• 1-2 years of experience in media planning (Offline & Online) or a related role.
• Strong organizational skills, team player, ability to multitask, and work under pressure.
• Certifications on digital platforms is a plus.
• Is aware and understands the importance of set key performance indicators and is an active member in achieving them.
  
  

Additional Information

R-2666P-2992