Email Marketing Specialist

The Email Marketing Specialist is responsible for creating, executing, and optimizing email campaigns that drive engagement, conversions, and customer retention. This role requires a balance of creativity, technical skill, and data analysis to develop campaigns that deliver measurable results.

The ideal candidate is highly organized, detail-oriented, and proficient in email marketing platforms, segmentation strategies, and performance analytics.

Key Responsibilities

• Campaign Development & Execution
• Plan, build, and launch email marketing campaigns for promotions, product launches, newsletters, and drip sequences.
• Develop compelling copy and creative assets that resonate with target audiences.
• Segment email lists based on behavior, demographics, and engagement to improve personalization and relevance.
• Implement automation workflows to nurture leads and retain customers.
• Optimization & Testing
• Conduct A/B and multivariate testing on subject lines, content, send times, and call-to-action buttons.
• Analyze engagement metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates.
• Continuously refine campaigns to maximize deliverability, engagement, and ROI.
• Analytics & Reporting
• Track and report on key email performance metrics and KPIs.
• Use insights from email analytics to optimize ongoing and future campaigns.
• Collaborate with data and marketing teams to ensure email campaigns align with overall marketing strategy.
• Compliance & Best Practices
• Ensure all email campaigns comply with CAN-SPAM, GDPR, and other relevant regulations.
• Maintain list hygiene and manage subscriber preferences.
• Stay up-to-date on email marketing trends, technologies, and best practices.
• Collaboration
• Work closely with content, design, and product teams to create cohesive campaigns.
• Coordinate with sales or customer success teams to align email efforts with broader business objectives.
• Support cross-channel marketing initiatives by integrating email campaigns with social, PPC, and other digital efforts.
  
  

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2–4 years of experience in email marketing or digital marketing.
• Proficiency with email marketing platforms such as Mailchimp, HubSpot, Klaviyo, or ActiveCampaign.
• Strong understanding of segmentation, automation, and personalization strategies.
• Experience with A/B testing and analyzing campaign performance metrics.
• Excellent written and verbal communication skills.
• Detail-oriented with strong project management skills.
  
  

Preferred Skills

• Knowledge of HTML/CSS for email template design.
• Experience in e-commerce or SaaS email marketing.
• Familiarity with CRM systems (HubSpot, Salesforce, etc.).
• Certification in email marketing or digital marketing (e.g., HubSpot Email Marketing Certification).
• Experience with lifecycle marketing and customer journey mapping.
  
  

What We Offer

• Competitive salary with performance incentives.
• Comprehensive health, dental, and vision benefits.
• Flexible remote or hybrid work options.
• Professional development budget for courses and certifications.
• A creative and data-driven marketing team that values innovation and results.