Director - Wayfinding (BU 3)
Qiddiya | القدية
Date: 5 days ago
City: Riyadh
Contract type: Full time
Role Summary:
Leads the strategic planning and implementation of wayfinding systems across all transport environments. Ensures intuitive, accessible, and inclusive navigation experiences that support all customer segments.
Key Responsibilities:
Qualifications & Experience:
Leads the strategic planning and implementation of wayfinding systems across all transport environments. Ensures intuitive, accessible, and inclusive navigation experiences that support all customer segments.
Key Responsibilities:
- Develop a unified wayfinding strategy for multimodal stations, vehicles, and public spaces
- Oversee the design and deployment of physical and digital signage systems
- Incorporate accessibility, language, and cognitive inclusivity principles
- Collaborate with infrastructure, branding, and digital teams to maintain consistency
- Evaluate and optimize signage effectiveness through customer feedback and behavioural studies
- User Empathy - Designs systems that reflect diverse cognitive and physical needs
- Cross-Functional Collaboration - Ensures alignment across operations, design, and engineering
- Attention to Detail - Maintains quality and consistency in signage and navigation design
- Creative Problem Solving - Tackles complex information hierarchy challenges with innovative approaches
- Cultural and Linguistic Sensitivity - Designs for a multilingual, multicultural user base
Qualifications & Experience:
- Bachelor's degree. Master preferred in Urban Design, Environmental Graphic Design, Architecture, or related
- 10+ years of experience in wayfinding and signage systems, ideally in large transit projects within the GCC
- Strong understanding of customer psychology and universal design
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