DIRECTOR, SERVICES MARKETING - #24954

King Faisal Specialist Hospital and Research Centre


Date: 2 weeks ago
City: Riyadh
Contract type: Full time

Responsible for developing and implementing marketing strategies to promote Hospital’s services.

Essential Responsibilities and Duties

1. Develops insights into the relationship between the number of academic opportunities available and sales potential, while keeping brand image in consciousness.

2. Establish a detailed implementation plan and take into consideration institutional needs and requirements, governance, processes, and change management 3. Defines and prices service packages that are optimized for willingness to pay and insurance / payer coverage, taking into account (best in class) international benchmarks 4. Defines the logic for charging external stakeholders for their participation in medical research 5. Creates pricing, treatment classification, and quoting systems/processes transparent in order to develop a commonly understood baseline while identifying commercial opportunities 6. Determines and price research packages that take into consideration market demand, competitive offerings, and Hospital positioning (including brand image) 7. Identify and price add-on services/offers that allow for cross- and upselling opportunities for the Hospital 8. Understands the significance and impact of both direct revenue streams and indirect revenue sources, such as academic publications that contribute to brand image

Education

Master’s or Bachelor’s Degree in Business Administration, Computer Science, Marketing, Communications, Public Relations, or other related discipline is required

Experience Required

Elven (11) years of related experience with Master’s, or thirteen (13) years with Bachelor’s Degree, including five (5) years in a senior/ supervisory capacity is required

Other Requirements(Certificates)

Saudi National only.

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