Director, MarCom & Commercial (621)

Job Purpose

Responsible for leading the strategic planning and integrated delivery of all marketing, communications, branding, and commercial partnership efforts for the Islamic Solidarity Games. This role ensures a unified brand presence, robust media visibility, and commercially successful partnerships that enhance the Islamic Games’ reach, revenue, and reputation. By aligning with internal departments, sponsors, and global audiences, the Director maximizes value creation while strengthening ISG’s narrative and legacy.

Job Specific Accountabilities

Marketing & Social Media Strategy

• Develop and oversee a comprehensive marketing strategy that amplifies ticket sales, brand visibility, and public engagement through digital and traditional channels.
• Lead integrated audience engagement campaigns for pre-, during-, and post-Games phases, targeting local and international segments.
• Supervise the rollout of marketing content, campaigns, and live event coverage across social media and online platforms.
• Oversee the analysis of performance metrics to refine marketing efforts, maximizing engagement and optimizing ROI across all promotional initiatives.
  
  

Public Relations & External Communication

• Lead ISG’s media engagement strategy, establishing strong relationships with press, media outlets, and news agencies at the national and global levels.
• Oversee the creation and dissemination of press releases, key messaging, and stakeholder communications aligned with event milestones.
• Manage integrated communications planning across ticketing, education, test events, and ceremonies to maintain a cohesive narrative.
• Establish SOPs (Standard Operating Procedures) for rapid response to media issues, sponsor inquiries, and reputational risks to ensure operational continuity and transparency.
  
  

Brand Management

• Define and implement the brand identity system for ISG, guiding all visual, environmental, and experiential brand applications.
• Ensure brand consistency across all venues and platforms, overseeing the design and installation of signage, overlays, and branded experiences.
• Direct high-impact brand activations that foster deep audience connection and reflect the Games’ values, culture, and innovation.
• Drive audience loyalty and emotional engagement through fan engagement zones, themed merchandise, and storytelling platforms.
• Oversee brand effectiveness through data-driven insights and apply feedback to enhance campaign resonance and cultural alignment.
  
  

Commercial Partnerships & Sponsorship

• Oversee and develop a robust sponsorship strategy that attracts high-value partners and delivers measurable ROI through innovative packages.
• Lead negotiations and contract management with commercial partners, ensuring alignment with ISG’s goals and stakeholder needs.
• Supervise delivery of sponsor rights, managing relationship servicing, branding entitlements, and issue resolution.