Director Corporate Affairs Brand and Marketing, KSA, Egypt and Oman

Job Summary

This role is responsible for leading all communications and customer marketing activities within Saudi Arabia, Egypt, Oman, together with acting as a strategic advisor to the CEO and members of the country management team.

Strategy

• Determine the Corporate Affairs and Brand & Marketing (CABM) strategies for Saudi Arabia, Egypt, Oman, working closely with the Country CEO and Country Client Business Heads, ensuring alignment with the Group strategy
• Contribute to overall Corporate Affairs and Brand & Marketing visions/priorities as a member of the Middle East & Pakistan Cluster CABM top team
• Work with the Function Heads and Management Team to manage and implement key projects and strategy changes across the Bank
• Provide direction to CEO on strategic approach to internal and external communications
• Create and deliver a communications and marketing strategy that drives the business strategy, brand ambitions and strategic intent of Saudi Arabia, Egypt, Oman to the intended audiences
• Synthesise themes and issues from external environment of relevance to Saudi Arabia, Egypt, Oman and act as the eyes and ears of the Bank, escalating issues appropriately
  
  

Business

• Alignment to Country CEO, and client business heads to drive their regional strategies and prioritise, whilst maintaining Group wide standards
• Lead the team to develop plans for Corporate Affairs and Brand & Marketing disciplines, deliver quality activities to drive exceptional client and corporate level experience, backed up by well design actionable metrics that are used for future decision making.
• Deliver quality activities to drive exceptional client experiences - on plan, on budget and on time
• Drive digital strategy and effective use of digital platforms across the Bank
• Provide direction on leveraging research insights to develop Customer Value Propositions and Thought Leadership positions to Country Management Team, integrating them into Corporate Affairs and Brand & Marketing plans
• Ensure that customer research and insights capabilities are leveraged during Saudi Arabia, Egypt, Oman strategic marketing planning to deliver sustainable growth
• Advise Saudi Arabia, Egypt, Oman stakeholders on client insights and perceptions of our products to help them drive business results
• Integrate the Brand strategy into the overall business strategy of the Bank working across Corporate Affairs and Brand & Marketing platforms, such as internal and external communication.
• Be a Brand Champion - ensure all segment and product campaigns live up to our Brand promise of Here for good while, at the same time, delivering committed business outcomes
• Lead the delivery of Corporate Affairs and Marketing activities in a framework that ensure they are executed within the brand specifications (brand positioning, brand architecture) to reinforce the overall SCB brand positioning through consistency in tone, manner, look and feel. Drive brand awareness and consideration in the region and achieve targeted metric levels for the region.
  
  

Key Responsibilities

Processes

• Ensure both functions follow their desk operating instructions
• Manage the KCSA and Operational Risk standards for the Corporate Affairs and Brand and Marketing teams in the region
• Build in best practices to allow for solutions that are in line with the Brand and Marketing (B&M) strategy globally and partner with COEs within CABM to make sure end to end alignment is in place.
• Proactively manage advertising and media agencies
• Be accountable for all relevant processes owned in the CABM process universe and continuously improve the operational efficiency and effectiveness of those processes
• Identify areas for process improvement and recommend ways to increase functional effectiveness and improve operational efficiencies
  
  

People and Talent

• Create a strong professional team of Corporate Affairs and Marketing professionals
• Able to share and advise on best practices and emerging developments across the region
• Enhance leadership capability and create a culture of talent development and empowerment in both functions. Champion capability and training requirements for the CABM Team
• Build in best practice to allow for solutions that are on message with CABM strategy globally and partner with COEs within CABM to make sure end to end alignment is in place
• Assess and measure the team’s activities to ensure alignment with plans, forecasts and capacity models.
  
  

Risk Management

• Ensure effective management of risks and compliance within the function for applicable internal policies, external laws and regulations
• Identify weaknesses across the end-to end segment risk and control environment and drive rectification as required
• Ensure adequate and appropriate systems and controls are in compliance with Group and business policies, procedures, standards and codes
• Develop and implement clear structure of accountability to ensure:
• Team members can perform successfully in their roles
• There is clear oversight/ supervision / decision making e.g. committees
• Demonstrate shift towards anticipation of risk
• Provide leadership around Risk Management, both reputational and operational to ensure they are proactively identified and mitigated in country and all issues are timely reported/escalated in line with Group and local policies and procedures
• Provide leadership and co-ordination of issues and crisis communications to the functions at regional and country levels
• Work with the Cluster Heads of CABM, Communications and Marketing Heads to manage key projects and strategy changes that need to be communicated across the Bank.
  
  

Skills And Experience

Governance

• Accountability for the Corporate Affairs and Brand & Marketing budgets and scorecards.
• Ensure adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures and Guidelines of the Bank by the regional Corporate Affairs and Brand & Marketing teams
• Responsible for assessing the effectiveness of the Group’s arrangements to deliver good governance, oversight and controls in the area of responsibilities and if necessary, oversee changes in these areas
• Maintain awareness and understanding of the regulatory framework in which the Group operates, and the regulatory requirements and expectations relevant to the role. Be willing to work with any local regulators in an open and cooperative manner
• If necessary, challenge fellow executives and or oversee changes in these areas
  
  

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group’s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
  
  

Key stakeholders

Internal - functional

• Head, CABM, UAE and Middle East & Saudi Arabia, Egypt, Oman
• Cluster Head Communications
• Cluster Heads of Marketing
• Cluster Head of Governance
• Cluster Head of Community Impact and Engagement
• Cluster top team
  
  

Internal – regional and country level

• Country CEO
• Country Client Business Head
• Country Functions Heads
  
  

External

• Advertising agencies
• Media agencies
• Vendors and suppliers
• Newspaper editors and journalists
• Non-Governmental Organisations
• Representatives in Central Government departments
• Develop profile with relevant professional PR bodies in key regions
  
  

Network with regional peers in the industry and other sectors

Qualifications

• UNDERGRADUATE
• PREFERRED DEGREE IN MARKETING OR COMMUNICATIONS
• Proficient in both Arabic and English
• Brand Management
• Creativity
• Effective Communications
• Organisational Communications
• Planning: Tactical and Strategic
• Risk Management
  
  

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together We

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
  
  

What We Offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.