Digital Marketing Manager
Novotel Hotels
Date: 3 weeks ago
City: Riyadh
Contract type: Full time
Company Description
Novotel Al Anoud, part of Accor Group, is a premium hotel in Riyadh that offers world-class hospitality services. We strive to create a memorable guest experience by combining innovation, comfort, and exceptional service. Join us and be part of a dynamic team driving digital transformation in hospitality
Job Description
Key Responsibilities:
Ensure all digital activities adhere to Accor’s brand guidelines and digital standards.
Monitor market trends and competitor digital activities to identify opportunities for innovation.
Implement SEO/SEM strategies to improve search engine ranking and visibility.
Collaborate with Accor’s digital teams to update content, promotions, and special offers.
Develop engaging content, including text, images, and videos, to enhance audience engagement.
Work closely with influencers and brand ambassadors to boost digital reach and engagement.
Optimize digital advertising spend to maximize ROI and direct bookings.
Track and analyze campaign performance, making data-driven recommendations for improvement.
Work with Accor’s CRM tools to enhance customer retention and loyalty.
Collaborate with the revenue management team to implement pricing strategies that maximize online sales.
Utilize tools like Google Analytics, Facebook Insights, and Accor’s digital dashboard to measure success.
Provide regular performance reports and insights to the Director of Business Development.
Qualifications
Qualifications & Experience:
Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
3-5 years of experience in digital marketing, preferably within the hospitality industry.
Strong knowledge of SEO, SEM, Google Ads, social media marketing, and content creation.
Experience in using Google Analytics, Facebook Ads Manager, and email marketing platforms.
Familiarity with Accor’s digital tools and systems is a plus.
Strong analytical skills and ability to interpret data for decision-making.
Excellent communication and project management skills.
Additional Information
Job Benefits
Novotel Al Anoud, part of Accor Group, is a premium hotel in Riyadh that offers world-class hospitality services. We strive to create a memorable guest experience by combining innovation, comfort, and exceptional service. Join us and be part of a dynamic team driving digital transformation in hospitality
Job Description
Key Responsibilities:
- Digital Strategy & Planning:
Ensure all digital activities adhere to Accor’s brand guidelines and digital standards.
Monitor market trends and competitor digital activities to identify opportunities for innovation.
- Website & SEO Management:
Implement SEO/SEM strategies to improve search engine ranking and visibility.
Collaborate with Accor’s digital teams to update content, promotions, and special offers.
- Social Media & Content Marketing:
Develop engaging content, including text, images, and videos, to enhance audience engagement.
Work closely with influencers and brand ambassadors to boost digital reach and engagement.
- Online Advertising & Performance Marketing:
Optimize digital advertising spend to maximize ROI and direct bookings.
Track and analyze campaign performance, making data-driven recommendations for improvement.
- Email Marketing & CRM:
Work with Accor’s CRM tools to enhance customer retention and loyalty.
- E-commerce & OTA Management:
Collaborate with the revenue management team to implement pricing strategies that maximize online sales.
- Analytics & Reporting:
Utilize tools like Google Analytics, Facebook Insights, and Accor’s digital dashboard to measure success.
Provide regular performance reports and insights to the Director of Business Development.
Qualifications
Qualifications & Experience:
Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
3-5 years of experience in digital marketing, preferably within the hospitality industry.
Strong knowledge of SEO, SEM, Google Ads, social media marketing, and content creation.
Experience in using Google Analytics, Facebook Ads Manager, and email marketing platforms.
Familiarity with Accor’s digital tools and systems is a plus.
Strong analytical skills and ability to interpret data for decision-making.
Excellent communication and project management skills.
Additional Information
Job Benefits
- Competitive salary and benefits package.
- Professional growth opportunities within Accor Group.
- A dynamic and supportive work environment.
- Employee discounts and exclusive hospitality benefits.
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