Digital Marketing Executive (Performance marketing)

We are currently looking for a talented and driven Performance Marketing Executive to join our team in Riyadh . As we expand our presence and capabilities in Riyadh , it becomes increasingly important to raise awareness and boost user acquisition through online advertising. Your key objective would be to drive User Acquisition growth for our KSA market.

What We Seek

• Performance Marketing mindset: To use all available conversion data to make informed decisions in optimizing PPC campaigns not limited to Google Ads & Facebook Ads. Ensuring to hit main KPIs such as Driver Leads, Customer Acquisition, Business Leads, Cost Per Lead, Cost Per Acquisition, within the given budget
• Data Driven: To analyze and utilize existing data from various tools and platforms on hand to make informed decisions. Creating end to end marketing campaigns based on data research and analysis
• Expert in Google Ads & Paid Social: Have hands-on executional experience in managing Google Ads, Facebook Ads, other paid social platforms
• Test & Learn Mentality: To be open enough to try new channels & learn from them. A/B testing targeting, strategies and creatives.
• Problem-solver: To be able to find creative online campaigns to move User and Driver Acquisition numbers.
• User Empathy: To be able think from a perspective of a user or a driver & build user journeys which are seamless.
• High autonomy: Self-organized, passionate with a can-do attitude and own end-to-end projects. Performs other duties that may be assigned by management from time to time
  
  

What You'll Need

• A minimum of 3 years experience in digital marketing for e-commerce or tech industry
• Knowledge in digital marketing funnels and application of advanced setup functionality with paid ads for performance ad platform (e.g. SEM and PPC)
• A strong understanding of ad formats in Google
• Experience in setting up remarketing/retargeting ads
• Experience in conducting SEO optimization, keyword analysis, conversion optimization, and content marketing
• Experience in running A/B testing
• Experience in collecting and analyzing data
• The ability to source information and learn on the fly
• An analytical and critical thinking mindset
• Independence, drive, and ability to work in a team
• Familiarity with Google Sheet, Google Analytics, Google Search Console, Facebook Ad Manager, and other digital marketing tools
• An ability to multitask and perform under tight deadlines
• Good command of English
  
  

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