Digital Marketing & E-commerce Manager - Sofitel Riyadh

Company Description

"Why work for Accor?

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By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/

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Overview

Job Description

Reporting to the Director of Marketing, the E-commerce manager is responsible for determining tactical efforts, which drive revenue to the hotel on all streams: Rooms, F&B, MICE, Spa & other ancillaries.

Working hand in hand with the Director of Sales & Marketing, Director of Marketing and Director of Revenue to ensure a cohesive approach to align digital strategies on direct and indirect with revenue goals. This role involves managing the hotel websites, OTAs, CRM, digital marketing and social media campaigns to ensure consistent and effective online engagement with potential and existing guests.

Key Responsibilities

Strategic planning:

• Participate in the strategic planning, marketing plan and budgeting processes to provide expert input.
• Build digital yearly plan covering all digital channels and levers (Direct and Indirect).
• Lead the hotel opening on web platforms (content creation, connectivity, contact with Regional Office).
  
  

Website Management

• Oversee the design, content and guest experience on the hotel website (All.com / Brand.com / Standalone).
• Ensure the hotel websites/pages are optimized for SEO and user experience.
• Regularly update the brand website with current promotions, events, and relevant content to push Rooms, F&B outlets and MICE.
  
  

OTAs

• Manage relationships with Online Travel Agencies (OTAs) such as Booking.com, Expedia, Agoda etc.
• Coordinate OTA strategy along with the Director of Revenue and ensure connectivity opportunities are leveraged.
• Optimize listings and manage content on all third-party websites.
• Monitor and analyze performance metrics to enhance visibility and conversion.
• Activate and manage digital tools on OTAs platforms (Booking Network Sponsored Ads, Expedia Travel Ads, Packages, Visibility Boosters, etc.)
  
  

Digital Marketing

• Develop and implement comprehensive digital marketing strategies, including SEO, content and email marketing with focus on Rooms, F&B outlets and MICE.
• Coordinate with the marketing team to ensure brand consistency across all digital platforms (images, videos, descriptions, offers, etc.)
• Handle the email Marketing with the third-party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines.
• Manage hotel’s online reputation to identify areas for improvement in guest experience.
• Work with the guest relations team to address any online guest complaints or issues promptly.
  
  

Social Media Management

• Execute social media strategies together with a marketing team to enhance brand awareness and engagement.
• Curate content or coordinate content creation for platforms such as Facebook and Instagram.
• Monitor social media channels coverage and performance.
  
  

Data Analysis And Reporting

• Analyze data from various digital platforms to track performance and identify opportunities for improvement.
• Measure and report the performance of all digital marketing campaigns and assess against goals.
• Prepare regular reports on key metrics, such as website traffic, conversion rates, and revenue generated from digital channels.
• Monitor third party intelligence sources to identify revenue opportunities (OTA, GDS, market studies, web tools and levers).
  
  

Qualifications

• Bachelor's degree in Marketing, Business, Hospitality Management, or a related field.
• 5 years’ proven experience in e-commerce, digital marketing, or a similar role within the hospitality or other industries.
• Strong communication skills both verbally and in writing.
• Composed and confident in dealing with luxury clientele.
• Strong understanding of current digital marketing concepts.
• Strong understanding of SEO, SEM, and online marketing strategies.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of hotel management software and OTA platforms is a plus.
• Proficiency in web analytics tools (e.g., Google Analytics) and content management systems (CMS).
• Be familiar with the latest digital platforms to maximize revenues.
• Be a fluent English speaker with copywriting experience. Arabic language is a plus.
  
  

Additional Information

• Strategic thinker with a proactive approach.
• Detail-oriented and highly organized.
• Creative and innovative mindset.
• Ability to work independently and as part of a team.