Digital Manager

Job Objective:

Lead a small team to implement a digital strategy that builds timely and meaningful engagement with key target audiences. Bring our story-to-life and create an intuitive customer journey across digital platforms to support our customer acquisition and retention to grow revenues across ticketing, hospitality, membership, sponsorships, auctions, merchandise and non-raceday events.

Primary Roles and Responsibilities:

● Lead the digital team to create an effective balance between creativity and production values with cost, time and purpose.

● Leverage content opportunities around racing, fashion, food, cultural, entertainment and corporate strands to support both brand positioning and commercial return while driving engagement with target audiences.

● Deliver aspirational content to elevate our events and products.

● Ensure a consistent tone-of-voice in Arabic and English by approving all digital output.

● Implement effective content management systems including archive and briefing process.

● Implement a robust analytical framework, putting data growth and customer insight at the heart of the business. Create an internal content hub to ensure that we maximise efficiencies of content.

● Evangelise digital activity across the company by working with key stakeholders across the organisation to support their business objectives.

● Delivery of an exceptional digital customer experience. Ensure streamlined and efficient customer journeys with any third-party systems e.g. ticketing and merchandising systems.

● Support integration of digital experience with CRM in order to create a more tailored personalised user experience and support direct marketing results.

● Focus on the diagnostics of the site to ensure strong SEO performance.

● Support the delivery of our digital advertising activity.

● Identify and implement digital solutions that provide a step-change in our ability to capture customer data.

● Establish a videography content archive.

Stay current with social media trends, tools and sports / entertainment rights’ holder activities.