Data & Insights Executive - Sport, Entertainment, Culture

Who we are:

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram

More about the role:

Are you passionate about joining one of the leading global communications agencies in the region? Working on the biggest global destination projects across sport, entertainment, culture and more? Want to be part of a team leveraging data, AI, and innovative technology to solve complex challenges for leading brands? Burson's Data & Intelligence unit is a dynamic team at the forefront of the communications industry, offering unparalleled opportunities to drive impact and shape the future of PR.

We're a team of data scientists, engineers, analysts, and strategists who use advanced AI-driven solutions across sector account teams:

• Anticipate & Manage Risk & Reputation: Predict potential crises, identify disinformation campaigns, and proactively manage brand reputation in an ever-evolving digital landscape.
• Create Personalised Content at Scale: Develop data-driven content strategies that resonate with specific audiences and drive engagement.
• Support on Account Management asks – be able to communicate with clients.
• Navigate Sector-Specific Challenges: Provide deep insights and tailored solutions for clients across diverse industries.
• Measure Performance & Demonstrate Value: Go beyond vanity metrics to demonstrate the real-world impact of PR campaigns and provide actionable insights for continuous improvement.

What you'll do:

• Assist in the collection, cleaning, and organisation of data from various sources, including media monitoring tools, social media platforms, survey data, and internal databases.
• Conducts research on industry trends, competitor activities, and target audiences to inform PR strategies.
• Analyses data to identify key insights and patterns relevant to client campaigns.
• Prepares clear and concise reports summarising research findings and data analysis.
• Supports the development and implementation of metrics to measure the effectiveness of PR campaigns.
• Tracks and analyses campaign performance data, identifying areas for improvement.
• Assists in the creation of regular performance reports for clients, highlighting key achievements and insights.
• Contributes to the development of data-driven PR strategies and tactics. Provides data-backed recommendations to enhance campaign effectiveness and reach target audiences.

Experience that contributes to success:

• Possesses a strong interest in the media landscape and its influence on culture and society. Eager to understand how PR campaigns shape public perception and drive brand engagement
• Experience or degree in data and statistics.
• Demonstrates proficiency in Microsoft Excel (e.g., pivot tables, formulas).
• Familiarity with data visualisation tools (e.g., Tableau, Power BI) is a plus.
• Experience with traditional and social media monitoring platforms (e.g., Meltwater, Cision, Signal AI, Brandwatch) is an advantage.
• Interest in learning new data analysis and research tools.
• Strong analytical and problem-solving skills.
• A proactive and curious mindset with a passion for learning.

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You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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