Customer & Market Insight - #28982

Bupa Arabia


Date: 2 weeks ago
City: Jeddah
Contract type: Full time

Job Description

  • Manage 3rd party to delivery monthly KPIs on time and with quality.
  • Review quality measures and highlight any information gaps / strategic actions
  • Parallel listening of 30-40 of telephonic interviews on a monthly basis for quality assurance of Health tracker
  • Ensure robust sampling requirement are met by examining quotas across demographic profiles
  • Upadate monthly sampling and reporting databases (Brand Health, Market Intelligence and Lapse studies)
  • Update internal Brand Health templates, write insightful conclusions and actions
  • Assist in research projects to fulfill information gaps
  • Prepare presentations for QLTs, and internal stakeholders
  • Ensure accuracy of numbers (Brand Health, Market Intelligence , Lapse studies and other researches)
  • Execute and update market intell program covering Network, Products, and Digital capabilities.
  • Review 15-20 websites of competiton PMIs or product categories on a monthly basis and update Market Intell reports.
  • Update Performance sheets for 35 competitors from Arqam / Financial reports published by competition
  • Prepare competitive intel reports for Digital, Corp, SMEs
  • Manage 3rd party to execute Price Intelligence research.
  • Review Price Intell communication
  • Prepare and update Price benchmarking database
  • Review the results (Brand Health, Market Intelligence and Lapse studies) and prepare comparative reports for(Brand Health, Market Intelligence and Lapse studies
  • Acquiring information from Sales department on Lapse customers, and ensuring research is conducted to quantify lapse reasons.
  • Ensuring accuracy of numbers of(Brand Health, Market Intelligence and Lapse studies
  • Prepare, Monitor, and control research budgets.

Skills

  • A solid understanding of research methodologies (Both Quantitative and Qualitative) and execution
  • Strong analytical skills with the ability to identify correlations and commonalities
  • Strong reporting writing skills / ability to craft insights from raw data
  • Hands on experience in insight generation and data mining
  • Excellent computer skills with capabilities in web search, advance excel/ dashboards, power point and word

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