Channel GTM Manager
Kiteworks

Job Description
We’re looking for a Channel Go-To-Market Manager to execute our to-and-through partner-led go-to-market growth in the Middle East. You’ll blend high-level strategy with hands-on execution—crafting and rolling out partner GTM plans, while orchestrating in-region subject-matter experts to deliver deeply localized, compliance-driven messaging and assets. Your work will enable partners to build trust, generate demand, and drive joint pipeline in markets where native-language, co-branded materials. IMPORTANT: This candidate must display strong Generative AI Skills – showing how they use the systems to brainstorm, plan, and build content for GTM programs.
Job Requirements
- 5+ years in channel marketing or partner-led GTM roles, preferably in cybersecurity, compliance, or enterprise SaaS.
- Proven track record balancing strategic planning with tactical campaign management.
- Deep understanding of European regulatory frameworks (GDPR, NIS2, local data sovereignty requirements).
- Experience working with regional teams and external agencies to produce localized, co-branded assets.
- Strong project management skills and comfort with marketing tools
- Strong understanding of leveraging Generative AI systems and tools to support efforts.
Skills & Attributes
- AI-First Approach: Thorough understanding of the value of generative AI tools and their ability to drive value and swift execution to and through the channel for GTM motions.
- Strategic Thinker & Doer: Equally at home defining high-level plans and rolling up your sleeves to execute webinars or review copy.
- Partner-First Mindset: Passionate about enabling partners to sell and market collaboratively, recognizing their role as trusted local authorities.
- Cross-Cultural Communicator: Fluent in English; additional European languages a plus. Skilled at adapting tone, messaging, and format to diverse audiences.
- Analytical & Results-Oriented: Data-driven approach to pipeline growth, ROI measurement, and continuous optimization.
- Collaborative Leader: Proven ability to guide SMEs, align global and local teams, and influence without direct authority.
- Must be living in Riyadh KSA area.
Job Responsibilities
- Strategic GTM Planning
- Define and iterate a European channel go-to-market strategy that balances centralized vision with country-specific nuances
- Support segmentation and help prioritize partners by market influence, solution fit, and readiness to co-invest in demand generation.
- Tactical Execution & Partner Enablement
- Develop and manage partner marketing programs: co-branded collateral, localized whitepapers (e.g., data sovereignty guides), targeted campaigns, ABM activities.
- Coordinate regional-to-global marketing operations (events, digital campaigns, outbound) alongside regional partner teams to ensure seamless execution.
- Regional SME Management
- Organize and manage in-region subject-matter contract expert(s) to create compliance-centric thought leadership: GDPR impact explainers, Schrems II workshops, local certification guides, etc.
- Ensure all content resonates with cultural and regulatory expectations, driving credibility and demand.
- Joint Pipeline & Performance Tracking
- Orchestrate joint sales and marketing initiatives with partners, from planning through deal closure.
- Define KPIs (pipeline growth, deal velocity, partner activation rates) and implement dashboards and regular business reviews.
- Ad Hoc Field Event Support
- Provide occasional support for field-led events such as industry trade shows, including localized content development, compliance-focused messaging, and technical resource coordination
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