Brand Manager - Penhaligon's & Byredo - PUIG

Location: RIYADH, SA, -

Team: Marketing

Job type: Permanent

Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.

The Opportunity

As Marketing Executive, and reporting to the Marketing Manager, you will be responsible for implementing effective marketing plans to promote and drive sales of our luxury Niche fragrance products across the Saudi Arabian market.

You will collaborate with the regional Marketing team to define and implement the marketing plans in line with the brands' strategies while utilizing local consumers' insights.

What You'll Get To Do

• Work closely with the Marketing teams on the new launches and animations to increase brand visibility and drive sales in the high-end fragrance market.
• Monitor and report on the results of marketing campaigns, providing insights and recommendations for continuous improvement.
• Plan and implement activities, events, and product launches in coordination with the retail & sales team based on the key seasonal period.
• Ensure that saleable and promotional elements are forecasted in the CPS tool and available in advance to invoice for stores as per the calendar.
• Ensure that the digital marketing channels (social media, email marketing, and online advertising) are localized and adapted to drive brand engagement and increase customer acquisition.
• Manage and track the marketing budget to ensure effective utilization of resources.
• Conduct market visits and research to identify key trends, customer preferences, and competitor analysis to stay ahead in the market.
• Analyze consumer behavior and market trends to identify new opportunities and innovative tactics in stores and in the media scene.
• Manage with the brand team and PR agencies the local influence scene, and industry experts to generate positive brand exposure.
  
  

We'd love to meet you if you have

• A Bachelor's degree in Marketing, Business Administration, or a similar field.
• Previous experience in luxury retail or working in the high-end industry in Saudi Arabia
• Fluency in English and Arabic
• Good communication skills
• Proficiency in Microsoft Office (Word, Excel, PowerPoint)
• Collaborative nature, ability to work with cross-functional teams.
• Passion for the fragrance industry and staying up-to-date with the latest trends, products, and influencers.
• Strong knowledge and understanding of client service and shopper experience, industry trends, and competitive landscape.
• Creative mindset with the ability to think outside the box and propose innovative marketing ideas.
  
  

A Few Things You'll Love About Us

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package
  
  

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

Job Req ID: 25824

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