Brand Manager

Summary

Development, implementation and accountability for operational plans which optimize profitability, market share and revenue growth for a brand (s) in the short and long term.

About The Role

Major accountabilities:

• Prepares content of Integrated Brand Teams and Launch Teams.
• Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s) -Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
• Identifies area market insights and opportunity via customer interactions -Executes central marketing activities as well as regional initiated marketing activities -Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives -Collaborate with Marketing and Medical teams to maximize activities: -Scout centers, KOLs and OLs by disease within assigned territory -Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory
  
  

Key Performance Indicators

• Market share & market share growth.
• Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department, Regulatory Department) -Ensure full compliance to all regulatory requirements
  
  

Minimum Requirements

Work Experience:

• Major accountabilities:
• Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
• Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
• Liaison with external agencies to deliver initiatives for the brand.
• Accurate management of budgets for brand.
• Creates and delivers operational plans appropriate to life cycle of brand to optimize return for Novartis.
• Understanding and use of marketing principles and C4/MPH process to deliver to customer needs.
• Disease and market understanding to develop customer insights through appropriate techniques/tools.
• Support and Build team to achieve team goals.
• Management of external agencies to meet team goals.
• Requirements:
• University degree or equivalent in Science, Marketing or Business qualification.
• Minimum 3-5 years of Brand Management experience is must.
• Solid understanding of CRM business and Saudi market is essential.
• Sustainable performance track record.
• Launch experience is a must have.
• Renal experience will be a plus.
• Excellent analytical, presentation and communication skills.
• Proven exceptional external customer focus and building strong relationship with KOLs.
• Ability to bring strategy to life through execution.
• Proven ability to work cross-functionally.
• Problem solver; able to assess and solve complex problems using qualitative and quantitative analysis.
• Curious, creative and up to date with latest trends and marketing best practices
  
  

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

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