Brand Associate Manager

Overview

We Are PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S , DORITOS , CHEETOS , GATORADE , PEPSI , QUAKER and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.

“We are an equal opportunity employer and comply with the with the global human rights policies and equality laws in the countries we operate in, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or marital/civil partnerships, religion or belief, gender, disability and we are Mowaamah -GOLD certified in Saudi.”

Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/

We are excited to launch this opportunity for you to gain valuable hands-on experience in the FMCG industry. SheRise is a unique development program with PepsiCo Middle East; one of the largest FMCG in the region. Throughout this program, you will have the chance to work alongside experienced professionals, develop new skills, and contribute to meaningful projects and we get the chance to build you as the to be leader. We are committed to providing you with a supportive and enriching learning environment to help you grow and succeed in your career. We look forward to seeing all that you will accomplish during your time with us."

If you genuinely like to lead people

• Communication skills: Being able to effectively communicate with colleagues, business leaders and top management. Influence decision making with facts and speak your opinion. Time management: you should be able to prioritize tasks, meet deadlines, and manage your time efficiently.
• Adaptability: Being able to adapt to new situations, learn quickly, and handle unexpected challenges is crucial in a dynamic work environment.
• Teamwork: Collaborating with others, sharing ideas, and working well in a team setting are key skills for interns to possess.
• Problem-solving: you should be able to think critically, analyze situations, and come up with creative solutions to problems.
• Professionalism: Demonstrating professionalism in behavior, appearance, and communication is important for making a positive impression in the workplace.
• Initiative: Taking initiative, being proactive, and showing a willingness to learn and take on new responsibilities are valuable traits you should have.
  
  

We are excited to launch this opportunity for you to gain valuable hands-on experience in the FMCG industry. SheRise is a unique development program with PepsiCo Middle East; one of the largest FMCG in the region. Throughout this program, you will have the chance to work alongside experienced professionals, develop new skills, and contribute to meaningful projects and we get the chance to build you as the to be leader. We are committed to providing you with a supportive and enriching learning environment to help you grow and succeed in your career. We look forward to seeing all that you will accomplish during your time with us."

If you genuinely like to lead people

• Communication skills: Being able to effectively communicate with colleagues, business leaders and top management. Influence decision making with facts and speak your opinion. Time management: you should be able to prioritize tasks, meet deadlines, and manage your time efficiently.
• Adaptability: Being able to adapt to new situations, learn quickly, and handle unexpected challenges is crucial in a dynamic work environment.
• Teamwork: Collaborating with others, sharing ideas, and working well in a team setting are key skills for interns to possess.
• Problem-solving: you should be able to think critically, analyze situations, and come up with creative solutions to problems.
• Professionalism: Demonstrating professionalism in behavior, appearance, and communication is important for making a positive impression in the workplace.
• Initiative: Taking initiative, being proactive, and showing a willingness to learn and take on new responsibilities are valuable traits you should have
  
  

Responsibilities

• Drive overall business growth thru consumer pull.
• Manage the brand plans of the assigned categories.
• Leverage local consumer insights to develop marketing programs.
• Develop marketing programs, brand support activations.
• Launch brand actrivattions.
• Launch new platform innovations.
• Drive business and brand KPIs.
  
  

Measures:

• Support in AOP development and deployment
• Achieving Value share targets
• On time delivery for marketing activities
• Agency management (effectiveness / cost)
  
  

Qualifications

• University Degree- BA or relevant major
• Minimum of 3 to 6 years of relevant experience
• Ability to communicate clearly, read and write effectively in English & Arabic
  
  

We are excited to help you become the leader you want to be! This opportunity is dedicated to talented individuals who are eager to learn and lead in the FMCG industry. If you are passionate about learning, possess the necessary skills and qualifications, and are ready to take the next step in your career, we encourage you to apply. Join us in our mission and make a meaningful impact in our community. Apply now and embark on a rewarding journey with us!