Assistant Manager, Brand (820)

Job Purpose

The Assistant Manager, Brand is responsible for supporting the development, implementation, and monitoring of brand activities that strengthen awareness, visibility, and reputation of Team Saudi in alignment with SOPC’s objectives. The role contributes to executing brand campaigns, managing social media presence, coordinating fan engagement initiatives, and ensuring compliance with SOPC brand standards.

Job Specific Accountabilities

Brand Strategy & Governance

• Support in planning and implementing brand campaigns that enhance awareness of Team Saudi and align with SOPC’s objectives.
• Assist in ensuring compliance with brand guidelines, tone of voice, and visual identity across all communications and activities.
• Contribute to monitoring brand reputation and escalate potential risks to relevant teams.
  
  

Marketing, Communications & Social Media

• Coordinate with the Media Center to develop engaging content (posts, visuals, videos, and infographics) that reflect Team Saudi’s identity.
• Manage social media platforms by scheduling posts, monitoring activity, and engaging with audiences to strengthen brand presence.
• Track and analyze social media and engagement metrics, preparing reports with insights and recommendations for improvement.
• Support in managing agencies by preparing briefs, reviewing content, and following up on campaign execution.
  
  

Fan Engagement & Brand Impact

• Assist in implementing fan engagement initiatives and branded experiences that build loyalty and enhance audience connection.
• Support athlete branding activities, ensuring alignment with Team Saudi’s overall identity.
• Contribute to assessing brand perception and preparing performance updates for management.
  
  

Cross-functional Coordination

• Collaborate with Partnerships and Loyalty teams to ensure unified brand messaging and maximize the impact of joint initiatives.
• Provide regular reports on brand activities, KPIs, and outcomes to support decision-making.