Account Manager, Digital

The Role

JOB DESCRIPTION

We are seeking a highly motivated and experienced Digital Account Manager to join our dynamic team. The ideal candidate will be a digital/social media expert with a proven track record of developing and executing successful digital strategies/campaigns. You will be responsible for managing social media content, engaging audiences, and growing our online presence across various platforms.

Key Responsibilities

• Content Development & Strategy:
• Develop engaging and innovative content for various social media platforms, including Facebook, LinkedIn, Twitter, and emerging channels.
• Create and implement social media strategies and campaigns that align with overall marketing objectives.
• Propose new ideas and concepts to enhance social media presence and audience interaction.
• Stay up-to-date on the latest social media trends and best practices.
• Community Management & Engagement:
• Manage social media communities, respond to comments and inquiries, and foster a positive online environment.
• Increase audience engagement and participation through interactive content and activities.
• Build and maintain relationships with key influencers and online communities.
• Analytics & Reporting:
• Track and analyze key social media metrics, including audience demographics, engagement rates, and campaign performance.
• Prepare monthly reports on social media performance, providing insights and recommendations for improvement.
• Utilize social media analytics to optimize content strategy and maximize ROI.
• Project Management:
• Develop and manage content calendars, ensuring a consistent stream of engaging content.
• Collaborate with cross-functional teams to execute integrated marketing campaigns.
• Manage social media budgets and resources effectively.
• Additional Responsibilities:
• Cover events and create social media content around them.
• Assist with ad-hoc assignments and reporting as requested by the Direct Manager.
  

Requirements

• Education: Bachelor's degree in marketing, Communications, or a related field.
• Experience: 3+ years of proven experience in a digital marketing or social media role.
• The role requires some travels
• Must be willing to work additional or irregular hours as needed and allowed by local regulations
• Skills:
• Excellent written and verbal communication skills in both English and Arabic.
• Strong understanding of social media platforms and best practices.
• Proficiency in social media analytics tools.
• Creative thinking and ability to generate innovative content ideas.
• Excellent project management and organizational skills.
  

About APCO

ABOUT US

APCO is a global advisory and advocacy firm helping leading corporations, foundations and governments navigate a complex world and create lasting impact.

Founded in 1984, with one woman’s vision and bold action, APCO has grown into an independent, majority women-owned firm of more than 1,200 employees with work spanning 80 markets around the world.

Headquartered in Washington, D.C., APCO is comprised of strategic advisers, consultants and creators, working together across borders and functions, to provide services and expertise on financial, competitive, political and societal issues.

APCO is a trusted partner to bold purpose-led leaders, lawmakers, government officials, NGOs, the media and other stakeholders in the health, energy, technology, transportation & infrastructure and food & consumer products sectors. For 40 years, the firm has provided public affairs, crisis & reputation, impact, corporate reputation and global solutions services.

APCO is renowned for its ability to champion clients’ interests and permission to operate , build their reputation and strengthen their standing. APCO’s integrated approach and team of tenacious and empathic talent create connections and winning strategies that accelerate progress and deepen impact.

By bringing diverse people and ideas together, and working beyond traditional boundaries, APCO builds the un/common ground upon which progress is made.