Trade Marketing Manager - Beverages KSA

Overview

This role is responsible for the Trade Marketing agenda for the Beverages business in Saudi Arabia, acting as the central interface between PepsiCo Marketing, Franchise teams, and the bottlers’ Trade Marketing organizations. The role is responsible for translating brand and commercial strategies into winning in-market execution, while ensuring optimal allocation and governance for trade investments across channels to deliver sustainable volume, share, and profitability growth.

Responsibilities

• Trade Strategy & Planning:
• Lead the development and execution of the annual and quarterly Trade Marketing strategy for KSA Beverages
• Translate category and brand priorities into channel-specific activation plans (MT, TT, AFH, eComm, etc.)
• Build and deploy trade marketing calendar, including key seasons, launches, and promotions
• Drive channel planning as part of Joint Business Planning with bottlers
• Bottler Interface & System Alignment:
• Act as primary liaison between PepsiCo and bottlers’ Trade Marketing teams
• Ensure alignment on priorities, activation frameworks, and execution standards across bottlers
• Lead regular forums (monthly/quarterly) with bottlers to track performance and align actions
• Cross-Functional Integration- Serve as key interface between: PepsiCo Marketing (brand strategy & innovation) o Franchise teams (commercial priorities & growth agenda) o Channel teams (channel plans) - Bottlers' teams (execution)
• Ensure strong push & pull alignment between consumer campaigns and in-store activation
• Trade Spend & Optimization (Core Accountability):
• Own trade spend planning, tracking, and prioritization by channel
• Establish frameworks to ensure effective and efficient allocation of all trade investments
• Monitor ROI of activations and continuously reallocate funds to highest return opportunities
• Execution Excellence & In-Market Activation:
• Lead execution of BTL activations and customer programs aligned with brand priorities
• Ensure best-in-class execution across channels,
  
  

including: Store visibility o Promotions & activations o Innovation launches (NPDs, new packs, SKUs)

• Develop and deploy channel playbooks and activation toolkits
• Performance Tracking & Insights:
• Track KPIs including volume, share, distribution, and activation effectiveness
• Leverage insights (internal & external) to refine plans and identify growth opportunities
• Establish dashboards and feedback loops across stakeholders and bottlers
• Innovation & Growth Initiatives:
• Lead trade readiness and execution of innovation (NPD) launches across channels
• Identify and scale winning activation ideas across channels and geographies
• Contribute to mid- and long-term growth planning cycles
  
  

Qualifications

• 7–10+ years of experience in FMCG, preferably in Trade Marketing / Customer Marketing / Sales
• Strong understanding of Saudi market dynamics and beverage channels
• Proven experience working in a franchise or multi-bottler environment (preferred)
• Strong financial acumen with experience managing trade budgets and investments