Sr. Marketing Executive

The Senior Marketing Executive is responsible for creating, developing and implementing marketing plans in accordance with the Marketing Manager. Management of marketing budgets and the evaluation on resulting financial returns are essential component of this role. Additionally will work closely with Management team to ensure promotion of product is fully utilised.

• Developing advertising opportunities with other business sectors creating exposure of the brand
• Planning and managing events and media
• Securing sponsorships to assists with brand publicity and increase brand awareness
• Evaluating marketing campaign and ROI (marketing expenditure, campaign effectiveness etc.)
• Monitoring and reporting on competitor activity
• Conduct market studies and ways to develop marketing innovation
• Contributing to and developing long-term marketing plans and strategies
• Managing annual budget alongside the Marketing Manager
• Track marketing expenditure against budget
• Manage the Marketing Coordinator and support the Marketing Manager
• Managing the production of marketing materials – this can involve writing, proofreading copy approving designs and liaising with agency
• Ensure efficient communication of marketing activities to operations and supervise tactical offers and their implementation
• Maximise product perception to the market through different marketing activities and channels
• Responsible for maintaining brand standards on websites and all other social media platforms
• Developing marketing communications to enhance the customer experience in stores as well as through social media

• Minimum 2 – 4 years’ experience in Marketing or Brand Management
• Experience in Retails Marketing or Food and Beverages
• Proficiency in operating MS Office Applications (Excel, Word and PowerPoint)
• Effective communication skills – both verbal and written in both Arabic & English
• Graphic Design Skills (added advantage)
• Effective interpersonal skills - willing to work across teams (internal & external)
• Effective reporting and presentation skills and workflows in a clear and engaging manner
• Strong analytical skills
• Good Organizational and self-management skills under pressure
• Proactive in taking initiatives and staying up to date with latest marketing trends