Social Media Manager

Job Description:

Client Servicing & Account Handling

• Strategic Support: Partner with the Account Director to ensure social media efforts align with the broader brand strategy and client business goals.
• Client Leadership: Attend client meetings as the lead voice for Social Media, providing expert recommendations and managing expectations.
• Proposal Development: Support account growth by contributing to proposals, upsells, and strategic social recommendations.
• Team Mentorship: Manage Social Media Executives, monitoring their workload, quality of output, and professional development.

Strategy & Content Execution

• Social Roadmap: Develop and implement comprehensive social media strategies, including content pillars, community management protocols, and platform playbooks.
• End-to-End Content Creation: Directly draft, edit, and publish high-quality daily social media posts across all relevant platforms.
• Bilingual Copywriting: Write punchy, persuasive copy in both English and Arabic, ensuring the tone of voice is perfectly tailored to the target audience with the correct Gulf cultural nuances and local terminology.
• Visual Storytelling: Use mobile editing tools and design apps (e.g. CapCut, Canva, or in-app editors) to create social-first content for real-time engagement and trending moments.
• Platform Optimisation: Manually handle scheduling and technical uploading of content, ensuring every post is optimised with the right tags, locations, and trending audio for maximum reach across the MENA region.
• Quality Control: Take personal ownership of the final output, proofreading all copy to ensure zero errors before publishing.
• Creative Collaboration: Work closely with design and video teams to ensure visual assets are optimised for social-first consumption.
• Community Growth: Proactively suggest new features, promotions, and competitions to build brand awareness and foster community loyalty.

Monitoring, Reporting & Innovation

• Insights & Analytics: Use social listening tools to research benchmark trends and audience preferences; pull actionable insights for portfolio clients.
• Performance Reporting: Set specific objectives (KPIs) and report on ROI, translating engagement metrics into tangible business impact for clients.
• Influencer Management: Lead or support influencer marketing campaigns, from identification and vetting through to execution and reporting.
• On-the-Ground Coverage: Attend events and lead live social coverage (Stories, TikTok, etc.), ensuring the brand captures real-time cultural moments relevant to Gulf audiences.
• Trend Evangelist: Educate clients and internal teams on best practices, emerging technologies, and the latest platform algorithm shifts.

Requirements & Skills

• Experience: 4 to 5 years of experience in Social Media Management, ideally within a creative or digital agency environment.
• Languages: Native-level Arabic (with a strong understanding of Gulf dialects and regional cultural nuances) and professional English are a must.
• MENA Market Expertise: Strong knowledge of the MENA social media landscape, including platform-specific trends across Snapchat, X, TikTok, Instagram, LinkedIn, YouTube, and other relevant channels.
• Relationship Builder & Client Partner: Acts as a trusted advisor to clients, with the interpersonal skills of an Account Manager to maintain enduring professional relationships.
• Leadership & Coordination: Demonstrates outstanding organizational ability, managing Social Media Executives and coordinating seamlessly with creative and production teams.
• Data-Driven Presenter: Proficient in PowerPoint and Excel; comfortable presenting social strategies and monthly performance reports to senior stakeholders.
• Adaptable & Commercial: Thrives in a fast-paced, multi-client setting, integrating technical platform knowledge with a commercial mindset to meet business KPIs.
• Strategic Problem-Solver: Able to navigate complex client requests and platform shifts efficiently to ensure project success.
• Collaborative Bridge Builder: Acts as a link between the client's brand requirements and the internal creative team to ensure social content is both on-strategy and high-performing.

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