PRODUCT SENIOR EXECUTIVE

Napco National


Date: 1 day ago
City: Dammam
Contract type: Full time
Job Description

 Core Functional

Business Acumen (Level: Intermediate)

    • Understand NFP business environment and objectives.
    • Interpret and apply internal policies and procedures.
Communication (Level: Intermediate)

    • Communicate and deliver information in a business context both verbally and in writing.
    • Write in a clear, concise, and comprehensive manner.
Data Analysis & Reporting (Level: Intermediate)

    • Monitor, collect and interpret a range of raw data from various sources.
    • Evaluate/analyze results and create reports to assist the decision-making process in various aspects of work at NAPCO.
Language (Level: Intermediate )

    • Knowledge of, and the ability to use National and Foreign languages, both spoken and written.
  • Planning & Organizing (Level: Intermediate )
    • Organize and plan work/project activities to efficiently accomplish tasks.
    • Meet short- and long-term objectives.
Technological Ability

    • Understand and effectively use standard equipment.
    • Use office automation systems and software. Level: Intermediate
Technical Functional

Customer and Consumer Behavior (Level: Intermediate)

  • Analyze present and/or identify future NAPCO consumers, customers, and end-users.
  • Analyze consumption and purchase behavior in both business-to-business (B2B) and/or business-to-consumer (B2C) contexts.
  • Identify unmet consumer and customer needs that will contribute to the marketing strategy.

Manufacturing Knowledge (Level: Intermediate)

    • Knowledge of the use of NAPCO’s machines, tools, and labor to manufacture NAPCO’s products.
    • Understand the general process of transforming raw materials into finished goods.
Market Intelligence and Marketing Environment (Level: Intermediate )

    • Research, analyze, and report industry development, current market dynamics, and competitor activities.
    • Analyze macro-environmental and micro-environmental forces to identify trends and opportunities.
    • Support the development of business and marketing strategies.
    • Identify situations, strengths, weaknesses, opportunities, and threats (SWOT) that might influence company operations.
Market Positioning Analytical Tools and Targeting (Level: Basic)

    • Design and perform analytical analyses, including SWOT and GAP analysis.
    • Define the market segments on which NAPCO companies should focus based on market size and growth trends.
    • Define competitive advantages.
    • Identify and use appropriate tools to achieve clear and effective positioning of a product and/or company in consumers’ and customers’ perceptions.
    • Analyze product price and product quality/benefits to define product positioning within the brand architecture and across the product category.
Market Research (Level: Basic)

    • Conduct, manage, or commission relevant quantitative and qualitative research to support marketing plans.
    • Assess and select reliable and valid external primary and secondary research methodologies and data sources.
    • Provide management with accurate and up-to-date information and outcomes.
Market Segmentation (Level: Basic)

    • Divide and subdivide a large market into clearly identifiable customer and/or consumer segments with similar demand characteristics.
    • Support the design of a marketing mix that matches the needs of targeted segments.
Marketing and Sales Financial Results (Level: Intermediate)

    • Set, analyze, interpret, and revise product contribution margins.
    • Analyze marketing budgets and sales parameters.
Marketing Metrics and Technologies (Level: Intermediate)

    • Develop, employ, and regularly monitor relevant metrics, such as brand equity measures, promotion ROI, total spending as a percentage of sales, advertising, ATL, BTL, consumer promotion spending as a percentage of sales, trade spending as a percentage of sales, leads, RFQs, sales, customer satisfaction, customer lifetime value, percentage of leads to prospects, and percentage of prospects to sales.
    • Measure progress against objectives to ensure that marketing programs are executed cost-effectively and achieve NAPCO objectives.
    • Develop, employ, and regularly monitor relevant metrics using associated CRM/ERP technologies to measure progress against objectives.
Pricing Strategies and Policies: Methods, Techniques and Decisions (Level: Intermediate)

    • Set pricing strategies and policies that enable NAPCO companies to achieve business objectives.
    • Support sales and market share growth.
    • Maximize return on investment and targeted perceived brand value.
Product Development (Level: Advanced)

    • Understand product development methodology and the product life cycle.
    • Conduct consumer research and prepare pro forma P&L and estimate EMV (Estimated Market Value).
    • Perform competitive evaluations to define product positioning.
    • Evaluate products at different development phases, from the basis for interest to the basis for commercialization.
Strategic Marketing Planning (Level: Intermediate)

    • Prepare, develop, communicate, implement, and manage the Brand Development Plan or strategic marketing plan.
    • Develop the product/brand portfolio based on NAPCO’s overall business strategy and contribute to its formulation.
    • Maximize revenues and profits and secure a sustainable competitive advantage.
Sustainability (Level: Intermediate)

    • Knowledge of footprint and manufacturing impact on the environment.
    • Understanding of sustainable sourcing and renewable resources.
    • Understanding global regulations related to sustainability.
    • Monitoring green initiatives of packaging manufacturers.
    • Knowledge of global trends in the use or decline of specific packaging materials.
    • Understanding customer sustainability initiatives that affect product offerings and competitiveness.
    • Setting sustainability goals and metrics with BU management.
    • Reporting sustainability performance.
Trade Finance (Level: Basic)

  • Knowledge of customs duties and country regulations.
  • Understanding INCOTERMS.
  • Knowledge of payment modalities and guarantees.
  • Understanding insurance requirements.
  • Knowledge of international shipping and trade agreements relevant to Napco sales operations.

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