Marketing Specialist

Job Title:

Marketing Specialist

You will play a key role in developing and executing marketing strategies and plans that strengthen the market presence of real estate projects, digital platforms, and services, while contributing to lead generation, sales growth, and customer base expansion.

In this role, you will be responsible for planning and managing paid advertising campaigns across various digital platforms, conducting market research, analyzing competitors and target audience behavior, and developing marketing content and messages that highlight the competitive advantages of our projects and services.

Additionally, you will play a pivotal role in monitoring and analyzing marketing performance indicators, optimizing advertising budget efficiency and conversion rates, and maintaining continuous coordination with sales, operations, technology, design, and content teams to ensure integrated efforts and the effective achievement of marketing objectives.

If you possess strong strategic and analytical thinking skills, hands-on experience in real estate and digital marketing, the ability to manage multiple campaigns and make data-driven decisions, and a passion for achieving results and continuously improving marketing performance, we invite you to join our team and contribute to driving the growth and success of our projects and digital platforms.

Major Responsibilities:

●      Develop and implement marketing plans and strategies for real estate projects, digital platforms, and services, in alignment with the company's objectives, growth plans, and sales targets.

●      Develop Go-To-Market (GTM) plans for launching and marketing new projects, products, and services, identifying target audiences and appropriate marketing channels for each project.

●      Research and analyze real estate projects to identify their competitive advantages and target customer segments, and craft marketing messages that enhance their market appeal.

●      Conduct market research and analyze competitors, pricing, marketing trends, and customer behavior to identify opportunities that support the development of marketing plans and campaigns.

●      Plan, manage, and execute paid advertising campaigns across digital platforms, including Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads.

●      Define advertising campaign objectives, target audience segments, and appropriate budgets, while monitoring advertising spend allocation to achieve optimal results.

●      Manage campaigns aimed at increasing brand awareness, driving traffic, generating leads, and achieving desired conversions.

●      Conduct A/B testing and continuously optimize advertisements, audience targeting, and marketing messages to improve campaign efficiency.

●      Monitor and analyze advertising and marketing performance metrics, including Cost Per Lead (CPL), Cost Per Acquisition (CPA), Cost Per Click (CPC), Click-Through Rate (CTR), Conversion Rate, and Return on Ad Spend (ROAS).

●      Collaborate with the sales team to monitor the quality of leads generated through advertising campaigns, analyze lead outcomes, and improve targeting and lead generation strategies.

●      Develop and implement marketing plans for digital platforms, applications, and services to increase user acquisition, enhance engagement, and encourage service adoption.

●      Analyze the customer journey, landing pages, and conversion points, and recommend improvements to increase registration and inquiry conversion rates.

●      Prepare marketing content calendars and schedules, and write and review advertising copy and marketing messages tailored to the nature of each project and its target audience.

●      Prepare creative briefs and coordinate with design, content, and production teams to ensure marketing materials are developed in accordance with established objectives and approved brand guidelines.

●      Monitor social media account performance and develop content and marketing activities to enhance reach, engagement, and digital presence.

●      Execute and monitor marketing campaigns through email, SMS, and WhatsApp to support customer acquisition and retargeting efforts.

●      Contribute to Search Engine Optimization (SEO) efforts by analyzing keywords and developing content that aligns with search behavior and audience needs.

●      Prepare weekly and monthly marketing reports, analyze campaign performance across different channels, and provide data-driven recommendations to improve results.

●      Maintain continuous coordination with sales, operations, technology, design, and content teams to ensure integrated marketing activities and timely execution of projects and campaigns.

●      Utilize analytics tools, spreadsheets, and artificial intelligence (AI) tools to conduct market research, analyze information, develop ideas, and improve marketing efficiency.

Minimum requirements of role:

●      Bachelor's degree in Marketing, Business Administration, Media, or a related field.

●      2–4 years of professional experience in marketing.

●      Proven experience in real estate marketing, preferably within the Saudi real estate market.

●      Excellent command of the English language.

●      Hands-on experience in managing paid advertising campaigns, analyzing results, and optimizing performance.

●      Proficiency in Google Ads and Meta Ads, with knowledge of TikTok Ads and Snapchat Ads considered an advantage.

●      Good understanding of marketing for digital platforms, applications, and services, including B2B and B2C marketing models.

●      Ability to develop and execute marketing plans and strategies, identify target audiences, and select appropriate marketing channels.

●      Experience in conducting market research and analyzing competitors, pricing, marketing trends, and customer behavior.

●      Familiarity with user acquisition strategies, customer journey analysis, Conversion Rate Optimization (CRO), and retargeting.

●      Proficiency in analyzing marketing and advertising data and performance metrics, preparing periodic reports, and providing actionable recommendations.

●      Good knowledge of social media management, content marketing, and Search Engine Optimization (SEO).

●      Proficiency in Microsoft Excel, Google Sheets, and task management tools.

●      Ability to utilize artificial intelligence (AI) tools for research, analysis, and the development of marketing activities.

●      Strong communication and coordination skills, with the ability to collaborate effectively with sales, operations, technology, design, and content teams.

●      Ability to manage multiple projects and marketing campaigns simultaneously, prioritize tasks, and meet established deadlines.

●      Strong marketing, strategic, and analytical thinking skills, with attention to detail, execution accuracy, and the ability to make data-driven decisions.

●      Submission of a portfolio of previous work or documented results from executed marketing campaigns is preferred.

Job Location & Work Hours Details:

●     Location: Eastern Province - Al-Ahsa, Saudi Arabia.

●     Working Hours: 8 hours per day.

●     Working Days: 6 days per week.

●     Employment Type: Full-time, on-site at the company's premises.

Total Rewards & Career Growth:

At our company, we are committed to supporting and empowering our team to achieve marketing excellence and build a legacy of sustainable growth in the real estate projects, digital platforms, and services sectors. We believe that our greatest investment lies in developing talent and professional capabilities. Therefore, we provide a work environment that offers you a unique opportunity to contribute to the development and execution of marketing strategies, lead digital advertising campaigns, and directly enhance the market presence of our projects and services while expanding our customer base.

We are dedicated to supporting your professional growth and strengthening your strategic, analytical, and creative skills by providing opportunities to work on diverse projects, collaborate with multidisciplinary teams, and contribute to developing innovative marketing solutions that deliver measurable results and support our growth objectives. Additionally, we offer a salary commensurate with your experience and professional qualifications, fostering career stability, continuous development, and long-term growth within our company.