Marketing Brand Manager

The Marketing Brand Manager is responsible for developing and executing the local marketing strategy for Guerlain across the Kingdom of Saudi Arabia, ensuring full alignment with the regional and global brand vision.

The role will lead the implementation of 360° marketing campaigns, product launches, media activations, retail animations, influencer partnerships, CRM initiatives, and client engagement strategies to drive brand desirability, business growth, and exceptional client experiences. Working closely with regional teams, retailers, and external agencies, the Marketing Brand Manager will ensure Guerlain continues to strengthen its position as a leading luxury beauty brand within the Saudi market.

Job Responsibilities

Brand Strategy & Marketing Execution

• Develop and execute the annual marketing plan for the Saudi market in alignment with regional and global objectives.
• Adapt international campaigns to resonate with local market needs while maintaining brand consistency.
• Manage the execution of product launches, seasonal campaigns, and retail marketing initiatives.
• Monitor campaign performance and optimize activities based on business results and market insights.
• Ensure excellence in brand visibility across all consumer touchpoints.
• Support in external and internal strategic presentations
  
  

Retail Marketing & Trade Marketing

• Partner closely with retail and commercial teams to drive traffic, sales, and brand awareness.
• Define & develop the retail marketing & wholesalers trade marketing annual plans in collaboration with local commercial teams and regional trade marketing teams.
• Ensure strong in-store execution across all Guerlain counters and boutiques.
• Collaborate with Visual Merchandising to maintain premium brand presentation and execution for trade and VM permanent.
  
  

PR

• Ensure all regional PR guidelines are upheld and implemented locally in collaboration with the PR Manager and Communications team.
• Share local market feedback and insights with the regional PR team to support alignment and close collaboration.
• Support press and influencer appointments, events, and activations where needed, following the direction of the regional PR team.
  
  

Paid & Social Media

• Ensure the correct assets are selected and utilized appropriately in line with regional guidelines and brand requirements.
• Ensure all assets are implemented correctly across relevant paid and social media channels.
• Share local market feedback and insights with the regional team where possible.
  
  

CRM

• Partner closely with the CRM team to ensure all CRM tools and initiatives are implemented and utilized correctly to enhance customer engagement.
• Support clientelling activations to strengthen client relationships and drive engagement.
• Support VIC experiences, ensuring a personalized and elevated customer journey.
  
  

Budget Management

• Develop and manage the annual marketing budget (media, PR, trade), matching regional guidelines.
• Monitor expenditures and ensure optimal ROI across all marketing investments.
• Work with procurement and finance teams to ensure accurate budget tracking.
  
  

Market Intelligence

• Monitor market trends, consumer behavior, and competitor activities.
• Analyze sales performance and marketing effectiveness.
• Provide strategic recommendations to improve market share and brand performance.
  
  

Cross-functional Collaboration

• Work closely with Retail, Commercial, Education, Supply Chain, Finance, Visual Merchandising, E-commerce, and Regional Marketing teams.
• Coordinate with external agencies, suppliers, and partners to ensure flawless execution of all initiatives.
  
  

Key Performance Indicators (KPIs)

• Achievement of sales and market share objectives.
• Successful execution of marketing campaigns and product launches.
• Brand awareness and engagement growth.
• ROI on marketing investments.
• Retail activation performance.
• CRM and client acquisition results.
• Event execution excellence.
• Budget management and compliance.
• Strength of influencer and media partnerships.
  
  

Profile

5–8 years of marketing experience within luxury beauty, cosmetics, fragrance, fashion, or premium retail. Proven experience managing integrated marketing campaigns. Experience working with retailers and distributors in the Saudi market. Luxury brand experience is highly preferred.