Manager - Strategy & Insights

Company Description

Creativity has the power to transform human behavior This is the core belief of what we call HumanKind. It's not about advertising or brand propositions or selling products. It's about people and purpose. It's an approach to marketing that serves true human needs, not the other way around. That's why everything we do for brands at Leo Burnett MEA is designed with a human purpose in mind. A brand without purpose is one that will never be understood or embraced by people. A brand with purpose can be a true agent of change and transform the way people think, feel or act. A brand with a true HumanKind purpose can change the world. Our dream is to be the best creator of ideas that truly move people - bar none. Leo Burnett Worldwide, part of Publicis Groupe, is one of the world’s largest agency networks with 96 offices and nearly 10,000 employees. In 2012, the global network was awarded a record-breaking 55 Lions at the Cannes Lions Festival of Creativity and was also named “Network of the Year” by YoungGuns, Dubai Lynx and MENA Cristal Awards.

Overview

The Manager role in the Strategy & Insights team is responsible for:

• Managing the strategy & insights on key assigned clients
• Consistently delivering inspiring and untapped insights to deliver breakthrough thiking
• Consistently driving improvement in the strategy product
• Consistently influencing improvement in the creative product
• Forging a trusting and reliable partnership with internal teams
• Forging a trusting and reliable partnership with client teams
  
  

Responsibilities

• Actively uses and advocates the Publicis Groupe FUEL platform.
• Actively participates in every Groupe and Agency OPEN brief with inspiring springboards.
• Deconstructs past award submissions to identify key components of a successful story and discusses findings consistently.
• Comes up with proactive briefs for clients based on qualified opportunities.
• Leads the client's Effectiveness awards entries and submissions, regionally and globally.
• Support creative teams on Creative awards for clients.
• Is focused on being revelatory vs. boring as a strategist. Insights need to be insightful vs facts or observations.
• Is persistent about improving the craft of the strategic thinking behind briefs.
• Attends trainings - internal and external - promptly.
• Drives the team to scour culture for new uses of tehcnology, data and design to weave innovative thinking into strategic work.
• Leads and creates focused, insightful and inspiring connections plans with creative briefs (not just a briefing springboard).
• Manages and builds primary and secondary research: 1) for clients, and 2) for the agency.
• Shows ability to synthesize qualitative and quantitative data from sources available, to provide strategic implications and creative inspiration.
• Participates in agency new business pitches and creates an impact through detailed and distinctive strategic thinking.
  
  

Business Acumen & Operational Efficiency

• Is knowledgeable about the client's category and business.
• Creates successful reviews of work and final delivery of assignments and tasks for clients and pitches.
• Creates client presentations that succinctly but effectively tell the story and appropriately positions the work for success.
• Creates category and competitive landscape assessments.
• Plans client workshops and actively participates.
• Creates monitoring of social, cultural and technological trends along with their impact on attitudes and behaviours.
• Creates team participation in client-conducted researches.
• Displays attention to detail when producing reports and updates to stakeholders.
• Creates consistent monitoring of every campaign's performance for clients - brand, business and media, and builds optimization plans for the next campaigns.
• Nourishes and safeguards client relationships, maintains contact, is proactive with knowledge-sharing and builds a strong rapport.
  
  

Innovative & Analytical Mindset

• Market Research: Designs and executes original methods of primary research producing actionable reports.
• Ideation: Sythesizes complex information into compelling stories and inspiring creative opportunities.
• Competitive Analysis: Drives analysis about (and hence, is aware of) threats and opportunities for clients. Shares with others.
• Presentation Development: Engages in presentations with clear narratives that are insightful and distinctive vs. typical strategists.
• Strategic proactivity: Keeps cross-functional teams focused on higher-level strategic goals of the brand, and keeps inspiring through proactive opportunities.
• Strategic partnership: Maintains an authentic trust with clients and agency teams, based on competence, reliability and value.
  
  

Qualifications

• Bachelors or Masters degree in marketing, research, data or business.
• 5-6 years of experience in a similar role within an agency.
• Fluent Arabic & English.
• Experience working on airlines, tourism & telco a plus.
  
  

Additional Information

R-3480 L-1106