Manager - Media

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Overview

We are seeking a highly organized and client-focused Media Manager to join our team. The ideal candidate will serve as the primary liaison between the agency and our clients, ensuring that all projects are delivered on time, within budget, and to the highest standards. This role requires excellent communication skills, strong project management abilities, and a deep understanding of marketing strategies and client needs.

Responsibilities

Responsibility & Focus:

• Lead the development and execution of media plans for clients across a variety of industries.
• Work along with reporting manager taking into account both the client's and the agency's key performance indicators.
• Ability to effectively manage multiple projects simultaneously, including setting priorities, meeting deadlines, translating strategies into innovative media, and working well under pressure.
• Collaborating with cross-functional teams to develop and execute effective media strategies.
• Manage day-to-day client relationships and communications.
• Build a strong rapport with clients and business partners.
• Mentor and guide junior planning team members.
• Quality control for all media planning.
• Overseeing team on day-to-day projects
  
  

Technical & Product

• Ability to comprehend a client's requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets (including creating a media plan and offering suggestions) in accordance with the client's goals.( Including digital, offline)
• Strong analytical skills and ability to interpret data and market research
• Strong grasp of media industry trends and best practices
• Ability to work on MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc..)
• In-depth knowledge of and experience with various media planning and buying tools and platforms, such as Z/X Plan,ETAM, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc..
• Knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager
• Good commercial acumen, able to understand the importance of driving ROI for both business partners and agency whilst being both efficient and effective
• Development of sound channel strategy and activation in line with the communication plan
• Development and ownership of projects related to: Media Strategy, Consumer Insights Analysis, Identifica-tion of business challenges facing the client, Competitive Landscape Analysis, Media selection, Maximizing cost-efficiency, Timing and laydown, Budget levels by market etc.
• Ownership and oversight of all output from the executives/admin to ensure accuracy of the documents shared internally and externally
• Responsible for efficient/accurate admin for the group.
  
  

Business Acumen & Operational Excellence

• Deep understanding of the media industry and the role of media planning within it
• Proven ability to manage multiple projects, clients, and stakeholders
• Strong project management skills, ability to prioritize, meet deadlines, and work under pressure
• Knowledge of how to measure ROI from media plan
• Ability to manage internal teams and external vendors and agencies
• Quality control and adjustments if required - in this role Media Manager takes full responsibility on output of Media Executives & Media Planners
• Conduct regular presentations to clients keeping them informed of all relevant media trends and development
• Strong grasp of & ability to develop channel-specific strategies, media plans and reports across both Offline & Online Channels
• Strong media knowledge of the market, consumer, and media research available
• A thorough knowledge of the media marketplace and opportunities available and build constructive relationships with key media owners where relevant.
  
  

Innovation & Analytical Mindset

• Ability to think strategically, creatively, and analytically.
• Proven ability to identify new opportunities and develop effective solutions.
• Strong communication, presentation and negotiation skills.
• Ability to innovate and improve current processes.
  
  

People & Leadership

• Seeks others' feedback to develop self-awareness, strengths and address development area.
• Is able to proactively raise issues to improve effective team working and collaboration.
• Is able to communicate confidently in a clear, concise and articulate manner.
• Collaborates with stakeholders and embraces an inclusive based environment.
• Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
• Able to build relationships quickly with others and engages personally with peers and clients.
• Treats others with respect, listens to other perspectives, especially when they are different from own.
• Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
• Drives a culture of trust with Peers, clients and all other stakeholders.
  
  

Self

• is able to take ownership for actions and deals with consequences in a mature manner.
• Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
• Displays openness to the ideas of others and leverages them when beneficial for the business.
• Showcases curiosity and open mindset towards new ways of doing things.
• Is able to set high impact objectives and goes above and beyond to exceed performance.
• Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
• Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
• Approaches situations and individuals with honesty, integrity and humbleness.
• Displays resilience and maintains drives and a positive outlook when faced with challenges.
  
  

Qualifications

• Bachelor's degree in marketing, advertising, or a related field.
• 5-7 years of experience in media planning or related role ( preferably working on a portfolio).
• Proven ability to mentor and lead a team of planning executives.
• Strong organizational skills, team player, ability to multitask, and work under pressure.
• Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc.
  
  

Additional Information

R-2531L-790