Head of Marketing

We are partnering with a leading consumer products organisation to appoint a Head of Marketing to lead the development and execution of marketing, trade marketing, brand management, consumer engagement, and market intelligence strategies across a diverse portfolio.

The Opportunity

This is a senior leadership role responsible for shaping marketing strategy, translating consumer and market insights into actionable plans, and driving profitable growth across multiple channels. The successful individual will lead a multidisciplinary marketing function spanning brand management, trade marketing, events, consumer engagement, and business intelligence.

Key Responsibilities

• Develop and execute integrated marketing strategies aligned with business objectives.
• Drive consumer insights, market intelligence, and commercial analysis to identify growth opportunities.
• Lead trade marketing initiatives, promotional planning, and revenue management activities.
• Oversee brand-building campaigns, product launches, consumer activations, and point-of-sale initiatives.
• Develop social media, digital marketing, and eCommerce engagement strategies.
• Lead event marketing and consumer-facing activations to strengthen brand presence and drive volume growth.
• Build, develop, and inspire a high-performing marketing team while fostering a culture of accountability and excellence.
• Partner closely with sales and commercial teams to ensure effective execution and return on marketing investment.

Requirements

• Bachelor's degree in Marketing, Business, Finance, or a related field.
• Approximately 15+ years of experience across sales and marketing, including significant leadership experience within the FMCG sector.
• Experience working within leading multinational consumer goods organisations.
• Strong background in brand management, trade marketing, consumer insights, and commercial marketing.
• Proven track record of leading and developing large teams.
• MBA or Master's degree preferred.
• Fluent English required; Arabic highly advantageous.

What We're Looking For

We are seeking a strategic yet hands-on leader who combines strong commercial acumen with excellent people leadership capabilities. The ideal candidate will be comfortable operating at both strategic and operational levels, influencing stakeholders, driving innovation, and building marketing capabilities that support long-term business growth.