Executive - Media

Company Description

Spark Foundry is a global media agency brand within Publicis Media, and has offices within Publicis One, both of which are key divisions of Publicis Groupe. With more than 3,000 employees in 50 countries across the world, the agency leverages the best industry talent and the growing footprint of its 60 offices in key markets, including USA, UK, MENA, Poland, Australia and China.

Overview

• Assist in the development and implementation of media plans for clients, including analyzing the market and consumer data, identifying target audiences, and selecting media channels.
• Is aware and understands the importance of set key performance indicators and is an active member in achieving them.
• Collaborate with other members of the planning team and cross-functional teams to develop and execute effective media strategies.
• Support the wider media team with their day-to-day duties relating to developing strategic channel/media approaches.
• Manage day-to-day client relationships and communications.
  
  

Responsibilities

• Ability to understand the client's brief and plan media channels based on the client's objectives.
• Creating and managing MRF sheets, cooperating closely with the creative agency for timely receipt of material and go-live dates.
• Trafficking digital campaigns, connecting with TAAG team, and ensuring proper implementation.
• Following up with media and creative agencies for proper implementation of campaigns and preparing implementation reports.
• Managing campaign launches, including client expectation management.
• Ensuring timely and accurate booking by administration team.
• Preparing client status reports in the format required by the client.
• Preparing reports and optimization recommendations.
• Supervision of invoicing process.
  
  

Qualifications

• Bachelor's degree in marketing, advertising, or a related field.
• 1-2 years of experience in media planning (Offline & Online) or a related role.
• Strong organizational skills, team player, ability to multitask, and work under pressure.
  
  

Certifications on digital platforms is a plus.

• Familiarity with MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc..).
• Knowledge on various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.
• Familiarity with digital media and emerging technologies.
• Strong analytical skills and ability to interpret data and market research.
• Have a commercial mindset, able to understand the importance of driving ROI for both business partners and agency.
• Experience with various media planning and buying tools and platforms such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.
  
  

Additional Information

R-2666P-2992