Channel Development Manager

Key Accountabilities

• 1. P&L Management·
• Prepare & Align Annual Plan to ensure the adequate growth trajectory of the Channels.
• · Prepare & align Business cases to ensure financial viability of the projects & proposals, including Cap-ex requirements, Operational resources, Revenue Opportunity & ROI.
• 2. Internal & External Relations·

Work closely with SADAFCO’s Govt. Relations department to ensure necessary permissions are taken on time to execute plans

• · Develop strong partnerships with customers who can manage permissions on their behalf
• · Work closely with Field Sales Operations to ensure identified customers receive adequate service & deliveries

3. Visibility

• · Coordinate & Execute the Requirements of Frozen In-Store & On-Ground Activation & Visibility Plans
• Create relevant and innovative visibility materials for customers end-to-end (design to deployment).
• Execute in-store promotional campaigns, including managing point-of-sale materials and displays.
• Plan and execute experiential marketing or in-store activation programs to drive brand engagement.
• Work with Marketing Teams and merchandising teams to ensure consistent brand visibility and customer experience.

4. Category Execution

• Develop and implement Channel Development strategies tailored to channel and customer requirements.
• Prepare planograms for different sales channels and for various freezer/cabinet types.
• Manage channel development budgets and allocate resources effectively to maximize ROI.
• Analyze market data, sales trends, and promotion results to measure effectiveness and optimize future plans.
• Design and maintain a promotional calendar for all channels, aligning with brand strategy and business objectives.
• Ensure timely delivery of campaigns across channels.

5. Cross-Functional Collaboration

• Collaborate with Sales, Commercial, and Supply Chain teams to align channel development initiatives with business priorities.
• Coordinate with Marketing, Brand, and Digital teams to ensure integrated campaigns and consistent messaging.
• Provide training and guidance to the field sales team on channel development activities and execution standards.

Job Requirements:

• Minimum: Bachelor degree in Business Administration, Marketing or related fields
• Minimum 5 years of relevant sales experience of managing non-traditional channels with leading FMCG company
• Experience in business development, managing relationships, and building new partnerships.
• Strong knowledge of distribution, channel management, and in-store execution.
• Experience in channel development campaigns, visibility materials, planograms, and budget management.
• Ability to collaborate across Sales, Commercial, Supply Chain, and Marketing teams.
• Fluent in Arabic & English