B2B Marketing Manager

Company Description RELA | Integrated Workforce Housing Solutions is a Saudi company specializing in comprehensive workforce housing management and operations. The organization delivers integrated living solutions that combine housing, catering, and transportation in one flexible package designed for business clients. RELA focuses on simplifying housing management and improving workers’ quality of life through professional, technology-driven services. Its operational model emphasizes seamless, transparent management of accommodation, contracts, and related services, supporting organizations across diverse sectors.
Role Description The B2B Marketing Manager is a full-time, on-site role based in the Riyadh Region, responsible for driving RELA’s marketing strategy and growth with business clients. This role involves developing and executing B2B marketing plans, managing campaigns across digital and offline channels, and aligning messaging with RELA’s value proposition in workforce housing solutions. The B2B Marketing Manager will create and optimize content and collateral, coordinate events and industry outreach, and collaborate closely with sales and operations teams to generate leads and strengthen client relationships. Day-to-day tasks include market research, competitive analysis, performance tracking and reporting, and continuous refinement of marketing activities based on data-driven insights. The role also contributes to brand positioning, supports product launches, and ensures consistent communications across all touchpoints.
Qualifications

• Experience in B2B marketing, preferably in real estate, facilities management, or service-based industries serving corporate clients.
• Skills in marketing strategy development, campaign planning, and go-to-market execution for business audiences.
• Proficiency in digital marketing tools and channels, including social media, email marketing, marketing automation platforms, and analytics.
• Ability to create and manage marketing content and sales enablement materials, such as presentations, case studies, and brochures.
• Strong analytical skills, with experience in market research, competitor analysis, and reporting on campaign performance and ROI.
• Excellent written and verbal communication skills in English; proficiency in Arabic is a strong advantage.
• Demonstrated ability to collaborate with cross-functional teams (sales, operations, product) and manage multiple projects simultaneously.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant professional certifications are a plus.
• Experience working in Saudi Arabia or the GCC region and understanding of local business culture and B2B client expectations.
• High level of professionalism, adaptability, and problem-solving skills, with a focus on delivering measurable business results.