Assistant Manager - Online Business and Marketing

Job Description

Position: Assistant Manager – Online Business & Marketing Department: Marketing / E-Commerce

Location: KSA, Reporting To: Country Manager

Job Summary: The Assistant Manager – Online & Marketing is responsible for driving the company's online sales growth and executing integrated digital marketing strategies. The role manages e-commerce operations, digital campaigns, website optimization, social media, online merchandising, and marketing automation to maximize customer acquisition, engagement, and revenue while ensuring an excellent online customer experience.

Key Responsibilities

E-Commerce Management

• Drive online sales and achieve monthly revenue and conversion targets.
• Manage website content, product listings, categories, landing pages, and promotional campaigns.
• Ensure website hygiene, navigation, and customer journey are optimized during promotional periods.
• Manage SKU creation, product tagging, page linking, pricing, and promotional offer updates.
• Coordinate with IT, design teams, and third-party vendors to ensure smooth website operations.
  
  

Digital Marketing

• Plan and execute digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), Display, SEO, SEM, Email Marketing, Mobile Push Notifications, and Affiliate Marketing.
• Develop and manage the monthly digital marketing calendar.
• Manage social media platforms, content planning, post boosting, and engagement activities.
• Execute marketing automation campaigns including email marketing and web/app push notifications.
• Improve website traffic, customer acquisition, conversion rates, and online revenue.
  
  

Performance Marketing & Analytics

• Monitor campaign performance using Google Analytics, Google Tag Manager, Pixel, and conversion tracking tools.
• Conduct keyword research, SEO (On-Page & Off-Page), and competitor analysis.
• Analyze digital marketing KPIs and provide recommendations to optimize campaign performance and ROI.
• Prepare weekly and monthly performance dashboards for management.
  
  

Cross-Functional Coordination

• Coordinate with merchandising, commercial, category, IT, and creative teams to ensure timely execution of campaigns.
• Manage relationships with external agencies, digital partners, and technology vendors.
• Support branding initiatives and ensure consistency across all digital platforms.
  
  

Customer Experience

• Work closely with the Call Center team to improve customer experience and online order fulfillment.
• Monitor website usability and customer feedback to enhance digital engagement and conversion.
  
  

Key Performance Indicators (KPIs)

• Online Sales Growth
• Website Traffic & Conversion Rate
• Revenue & Transactions
• Return on Ad Spend (ROAS)
• Cost per Acquisition (CPA)
• SEO Ranking & Organic Traffic
• Email Campaign Performance
• Social Media Growth & Engagement
• Campaign ROI
• Website Uptime & Content Accuracy
• Customer Satisfaction
• Marketing Calendar Execution
  
  

Qualifications & Experience

• Bachelor's Degree in Marketing, Business Administration, Digital Marketing, or a related field (Master's preferred).
• 5–7 years of experience in Retail E-Commerce and Digital Marketing.
• Experience in consumer electronics or retail industry is preferred.
  
  

Technical Skills

• Google Ads, Google Analytics (GA4)
• Google Tag Manager
• Meta (Facebook & Instagram) Ads
• SEO & SEM
• Email Marketing & Marketing Automation
• CMS Management
• Affiliate Marketing
• Conversion & Pixel Tracking
• Microsoft Excel & PowerPoint
• Basic HTML/JavaScript knowledge is an advantage.
  
  

Core Competencies

• Business & Commercial Acumen
• Customer Focus
• Digital Marketing Expertise
• Data Analysis & Reporting
• Planning & Execution
• Project Management
• Communication & Stakeholder Management
• Teamwork & Collaboration
• Problem Solving
• Innovation & Continuous Improvement
• Result Orientation
• Arabic language proficiency is an added advantage.