Research Specialist - Consumer Insights - Union - job 853815

Bed Bath & Beyond

Date: 06/11/2021

City: Union, New Jersey

Employment type: Full-time

The Consumer Insights Research Specialist at Bed Bath & Beyond has the unique opportunity to help build a newly established internal competency for deep consumer understanding. This individual will be responsible for facilitating market research activities that support strategic business initiatives that influence decision making for Bed Bath & Beyond, buybuy Baby and Harmon Face Values. The role will report to the Head of Insights, based in our Union, NJ headquarters.
You will lead a variety of qualitative and quantitative insights projects in partnership with outside research agencies and internal partners, including: scoping and recommending optimal research; leveraging a full range of insight generating tools, synthesizing/integrating various data resources and translating insights into actionable direction that guides strategy development. You must be collaborative and able to work cross-functionally to contribute to the development of multi-year consumer insights roadmap while also contributing to the establishment and socialization of a Customer Insights center of excellence.
Key areas of focus include:

Strategic Insight Development

  • Manage relationships with external research vendors and internal partners to develop learning plans in areas of Branding Execution, Owned Brands Development, Program Optimization, Concept/Message Testing, Omni-channel learning, and ongoing insights for strategic pillars.

  • Synthesize learnings across multiple studies and tools to develop holistic understanding of our Customers, their wants/needs/influences/barriers and develop actionable recommendations to address those learnings to develop better customer solutions that will help drive the business.

Brand Health Tracking

  • Leverage a suite of Brand Health Trackers of consumer perceptions for the Bed Bath & Beyond, buybuy BABY and Harmon Face Value brands within a competitive context and among target consumer groups/segments to understand and address opportunities in the business landscape

  • Evaluate the impact of advertising efforts on key brand performance indicators

Ad-hoc Research

  • Consult with internal clients in defining research needs/goals and executing appropriate studies to inform/drive business initiatives.

  • Implement qualitative and quantitative primary research using proven methodologies and techniques

  • Identify reputable external vendors to partner with and coordinate research projects/deliverables

  • Develop and present actionable recommendations based on data, analysis, and derived insights

  • Manage and prioritize ad-hoc research calendar and special projects based on evolving business needs in coordination with the broader Insights Team.

Functional Skills

  • Marketing Research Skills:
    Knowledge of an array of research methodologies, lead research projects, deliver results/recommendations and consult on business issues.

  • Analytic Skills:
    Ability to do analysis of quantitative and qualitative data to identify patterns, opportunities and gaps, and integrate across disparate data sources in a concise and influential, action-oriented communication/presentation style.

  • Communication Skills
    : Ability to communicate complex information and implications both verbally, in interactions with senior leaders and in written presentations utilizing “storytelling techniques” to communicate a clear, compelling, and cohesive narrative and inspire action with recommendations.

  • Presentation Skills:
    Solid deck-building and presentation skills to convey learnings/recommendations

  • Partnering Skills:
    Must be adept at partnering cross-functionally with other teams including marketing, analytics, and merchandising as well as functional leadership at senior levels.

Qualifications

  • Basic experience in designing and overseeing different qualitative and quantitative approaches that could include studies such as tracking, positioning/messaging, segmentation, A&Us, large-scale surveys, focus groups, customer journey mapping, etc.

  • Proficient in manipulating and analyzing data with common statistical tools

  • Experienced in managing and collaborating with research vendors

  • Experience executing hands-on, primary research

  • Embraces change and is comfortable with ambiguity

  • Growth mindset

  • Strong initiative and results orientation

  • Strong influencing, communication, and storytelling skills

  • Strong strategic thinking and problem solving

  • Collaboration / teamwork skills

  • Bias for action and ability to drive through ambiguity

  • Ability to translate data into insight then into actionable recommendations and implementation

  • 1-3 years total experience as a research professional, preferably in Insights or Market Research groups

  • Bachelor’s degree. Advanced degree preferred

#LI-MO1

An Equal Opportunity Employer

It is the policy of Bed Bath & Beyond Inc. to recruit, hire, train, promote, transfer and compensate our associates and provide all other conditions of employment including Company sponsored events without regard to race, color, creed, religion, national origin, age, sex, gender identity, genetic information, marital status, lawful alien status, sexual orientation, physical or mental disability, citizenship status, veteran status, employment status or any other basis prohibited by applicable law.


    Location: NJ, Union, 650 Liberty Ave 07083




How to apply:

To apply for this job you have to sign in to our website (My profile link in the header).

If you don't have an account with us yet, please Sign up.