Marketing & PR Manager - Gwynedd Valley - job 957797

GWYNEDD MERCY UNIVERSITY

Date: 07/22/2021

City: Gwynedd Valley, Pennsylvania

Employment type: Full-time

SUMMARY


Reporting to the Assistant Director of Marketing Communications and Social Media, the Marketing and PR Manager manages the University's media relations activities; creates and edits content for the website, University publications, and social media; and prepares employee communications materials. If you're looking to join a dynamic and creative team with a drive to get things done while having fun, this is the place for you! Occasional night and weekend work is required.


ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.


  • Manages all media relations activities, including but not limited to writing news releases and media alerts; pitching major news and feature stories; cultivating media contacts; generating and responding to media inquiries; and facilitating connections between faculty, administration and media representatives.

  • Tracks and reports University mentions in all media outlets

  • Assists the Vice President in managing media crisis communications

  • Conducts research and interviews in order to write and edit content for the University website, publications, marketing collaterals, and social media sites

  • Represents the University at various on-campus and off-campus events

  • Prepares speeches and talking points for the University President and others who represent the University at on- and off-campus events

  • Creates and manages the content and distribution of an electronic employee newsletter



QUALIFICATIONS


To earn this position, you must be able to successfully complete each of the essential duties described. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Education/Experience/Attitude


Bachelor’s degree in Journalism, Marketing, Public Relations or related field and 1-3 years public relations, marketing or similar experience. Must have a creative and collaborative spirit with a can-do attitude and the ability to consistently meet goals and complete assignments independently.


Communication Skills

Exceptional writing, editing, and communication skills


Technical Skills


Proficiency with the personal computer and Microsoft Office. The ability to make edits to the University’s web page as needed. Knowledge of social media and basic video editing skills.


Language Skills


The ability to read, write and communicate effectively, with creative writing ability. Literate in AP style writing. Ability to articulate internal concerns and desires properly to outside vendors and constituents. Ability to report and present information to small and large group audiences. Fluency in Spanish is preferred but not required.


Mathematical Skills


Ability to apply mathematical concepts to practical situations. Must be able to create and interpret financial reports.


Reasoning Ability


Ability to apply principles of logic and problem solving to a wide range of intellectual, interpersonal and practical problems. Ability to deal with a variety of abstract and concrete variables.


Interpersonal Skills


Ability to interact effectively and professionally with others.


PHYSICAL DEMANDS


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities.


While performing the duties of this job, the employee is regularly required to stand, walk, sit, use hands to handle or feel, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, color vision, depth perception and ability to adjust focus.





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