Marketing Manager – Audit & Assurance - Bainbridge - job 676545

Deloitte

Date: 04/08/2021

City: Bainbridge, Pennsylvania

Employment type: Full-time




Strategic Marketing Planner, Audit & Assurance (A&A)
SPAC, Sustainability and ARA Services







Think a Big Four career is just spreadsheets, gray suits, and corporate profits? Look again. Deloitte’s full-service Marketing Excellence (ME) organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. If you’re a marketing and communications professional who sees the world differently, finds opportunity where others don’t, and keeps a pulse on the next big trends, then become our partner in growth. Together we’ll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you’re ready to make an impact, join our ME team to see how we Deloitte differently.


The Strategic Marketing Planner (SMP) serves as a trusted marketing advisor to his/her business leaders and key stakeholders. In this role, you will be responsible for developing best-in-class strategic marketing plans as well as overseeing campaign delivery.


The Team

Deloitte’s Marketing Excellence team combines the power of Deloitte’s brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and industry best practices to develop innovative creative assets that engage our clients. It also executes with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people and process.


Responsibilities


In general:



  • Work closely with the business Chief Marketing Officer (BCMO), senior strategic marketers, in-house Green Dot Agency (GDA) and stakeholders to determine fiscal year marketing strategies for Special purpose acquisition company (SPAC), Sustainability, and Accounting and Reporting Advisory (ARA) practice offerings.

  • Keep a pulse on the competitive landscape for each business group

  • Develop marketing plans and execute on corresponding campaigns and tactics in support of Audit & Assurance (A&A) business priorities

  • Collaborate across Marketing Excellence, especially the GDA, and other enabling areas in support of campaign activities and tactical management including:

  • Development of strategic briefs (business cases) for planned marketing campaigns

  • Facilitation of leadership/stakeholder approvals of marketing strategy, content, and deliverables

  • Strategic campaign prioritization and efficient utilization of GDA/vendor resources resulting in part from calculated budget forecasting and management

  • Oversight of the portfolio of campaigns and activities in alignment with business goals, including thought leadership, advertising, sponsorships, web optimization, collateral writing and design, and event execution

  • Reporting on campaign success, insights, and leading practices using metrics and KPIs to inform future tactics


For SPAC:



  • Act as a subject matter specialist and understand the market and competitive landscape for our SPAC service offering; serve as the primary point of contact and driver around scoping, planning, content development with subject matter experts

  • Build eminence in the marketplace by working with stakeholders to create new and relevant content (POVs, papers, other assets) and promote content through various digital channels (our website, social media, SEO/natural search and paid search)

  • Identify partnership opportunities with external organizations for sponsorships, speaking opportunities and webcasts

  • Work with our PR professional on interview and media opportunities for our SPAC leaders to build eminence in the marketplace

  • Work with members of the Green Dot Agency on the execution of marketing campaigns

  • Collaborate with industry marketers to identify synergies and partner on creation of POVs and other cross-promotional marketing opportunities

  • Monitor and track ROI on lead generating advertising campaigns (LinkedIn ads and digital ads with third party publications) to ensure optimal performance; work with A&A colleagues to help funnel leads to Growth Team

  • Monitor performance of Google paid search campaign to ensure optimal performance

  • Regularly connect with practice leaders and other stakeholders regarding go-to-market strategies, approvals on marketing assets, and to report back metrics from ongoing marketing campaigns


For Sustainability:



  • Act as a subject matter specialist and understand the market and competitive landscape for our Sustainability service offering; serve as the primary point of contact and driver around scoping, planning, content development with subject matter experts

  • Build eminence in the marketplace by working with stakeholder to create new and relevant content (POVs, papers, other assets) and promote content through various digital channels (our website, social media, SEO/natural search and paid search)

  • Identify partnership opportunities with external organizations for sponsorships, speaking opportunities and webcasts

  • Work with members of the Green Dot Agency on the execution of marketing campaigns

  • Work with our PR professional on interview and media opportunities for our Sustainability leader to build eminence in the marketplace

  • Collaborate with industry marketers to identify synergies and partner on creation of POVs and other cross-promotional marketing opportunities

  • Monitor performance of Google paid search campaign to ensure optimal performance

  • Regularly connect with practice leader and other stakeholders regarding go-to-market strategies, approvals on marketing assets, and to report back metrics from ongoing marketing campaigns


For ARA:



  • Become familiar with the suite of ARA services and ensure synergy with A&A national campaigns and recommend industry-specific and market-specific activities as warranted

  • Work with external vendor on ad placement with various external publications; monitor performance of digital advertising campaign for optimal performance

  • Regularly communicate with ARA leaders on marketing strategies and report back ROI and other metrics from campaigns

  • Collaborate with A&A marketers on creation of content and cross promotion of content through various digital channels

  • Share success stories and lessons learned with greater A&A team and Green Dot Agency to increase the effectiveness of campaigns


Requirements include



  • 10+ years of relevant corporate B2B marketing experience

  • Bachelor’s degree, ideally with a focus in Marketing or a related business or technology field

  • Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results

  • An innovative mindset that can think strategically with a willingness to execute tactically

  • Strong organizational skills and project management skills – with ability to prioritize and manage expectations across multiple, complex projects/priorities with aggressive due dates and quick turn-around times

  • Detail-oriented with excellent follow-through skills

  • Strong persuasive written and verbal communication skills – able to expertly position and tell compelling stories around our offerings and influence both internal and external audiences

  • Ability to work in a matrixed organization with a virtual team; experience in large corporate settings and/or professional services a plus

  • Flexible and able to thrive in a fast-paced environment, while possessing a high level of comfort with ambiguity

  • Experience with advanced analytics and using campaign data and sales data to determine priorities and measure effectiveness

  • Proficient in MS Office suite including Word, Excel and PowerPoint (intermediate to advanced skills in PowerPoint are a plus)

  • Proficiency in Workfront a plus

  • Travel of up to 15% (While 15% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)

  • Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future


How you’ll grow


At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.


Benefits


At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.


Deloitte’s culture


Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.


Corporate citizenship


Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte’s impact on the world.


Recruiter tips


We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you’re applying to. Check out recruiting tips from Deloitte professionals.





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