Manager, Digital Marketing Analytics & Reporting - Omaha, NE or Remote - Omaha - job 676146

Mutual of Omaha Financial Advisors

Date: 04/08/2021

City: Omaha, Nebraska

Employment type: Full-time

Mutual of Omaha is looking for a talented individual to serve as Manager of Digital Marketing Analytics and Reporting within our Departing Well Solutions division. This leadership role will be integral to digital marketing initiatives, leveraging data to identify opportunities for performance optimization and growth, and collaborating with key partners in Marketing and Digital Commerce to develop test plans and progress digital marketing efforts.


WHAT YOU'LL DO:



  • Maintain clear understanding of all relevant data - analyze and synthesize data to answer complex questions and provide clear analyses and actionable findings

  • Present insights and data-based recommendations to grow business, increase effectiveness and improve ROI of digital media

  • Build and define high-value audiences for targeting across digital channels

  • Consult with internal marketing and segment teams on analytical issues, such as audience targeting, modeling, segmentation, tagging, and reporting

  • Collaborate with marketing teams across channels to ensure alignment and coordination on SBU level marketing goals and initiatives

  • Work closely with external partners—digital media agency, data management platform provider(s)Develop measurement strategies that tie organizational objectives to digital measurement solutions

  • Maintain constant awareness of deliverables; keep team focused on short-term and long-term milestones

  • Advise on test planning to ensure results from testing efforts are clean and rigorous

  • Lead efforts to provision data for and maintain dashboards in platforms such as Tableau and Google Data Studio


ABOUT YOU:



  • You help promote a culture of diversity and inclusion within the department and the larger organization. You value different ideas and opinions. You listen courageously and remain curious in all that you do.

  • You are able to work remotely and have access to high-speed internet.

  • 7+ years of progressive experience managing digital analytics teams/workstreams

  • Experience with Paid Search, Social, and Display channels

  • Advanced knowledge and understanding of statistical concepts

  • Data extraction, data manipulation, ability to synthesize and create presentations

  • Ability to highlight the "so what"/articulate the business value of complex initiatives

  • Ability to lead and motivate a team, strive for excellence and hold a high bar

  • Self-motivated, driven and hungry for growth; acute sense of ownership

  • Bachelor's degree in quantitative discipline supplemented with experience in analytics


VALUABLE EXPERIENCE:



  • Master's degree

  • Previous experience in insurance/financial services industry


WHAT WE CAN OFFER YOU:



  • A diverse workplace where associates feel a sense of belonging.

  • An organization that feels like a small, close-knit community and has the strength of a Fortune 500 company.

  • Tuition reimbursement, training and career development.

  • Comprehensive benefits plan that includes medical, dental, vision, disability and life insurance.

  • Flexible spending accounts for healthcare and childcare needs.

  • 401(k) plan with a 2% company contribution and 6% company match.

  • Competitive pay with an opportunity for incentives for all associates.

  • Flexible work schedules with a healthy amount of paid time off.

  • For more information regarding available benefits, please visit our Career Site.

  • Pay range $90,859 – 130,000

  • Pay commensurate with experience.


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MUTUAL OF OMAHA:


Mutual of Omaha serves more than 4.8 million individual product customers and 39,000 employer groups. Our legacy of stability creates an environment where every associate is encouraged to experiment, innovate and grow in their own unique career path.


From day one, you'll have the tools to be your best self at work. Here you'll do meaningful work and your talents will have a positive impact on peoples' lives as we help our customers protect what they care about and achieve their financial goals.


Each associate is a unique contributor to creating a diverse, dynamic, thriving and inclusive workplace. We want you to become engaged … feel a sense of belonging … and contribute to the company's exceptional future.


Join forces with a company that can AMPLIFY YOUR STRENGTHS AND EMPOWER YOUR CAREER.


For inquiries about the position or application process, contact our HR Helpline at 1-800-365-1405.


If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at 1-800-780-0304. We are available Monday through Friday 7 am to 4:30 pm CST we will reply within 24 hours.


Mutual of Omaha and its affiliates are an Equal Opportunity /Affirmative Action Employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.


To All Recruitment Agencies: We do not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.


Help: 800-365-1405





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