Life Sciences Copywriter - New York - job 636552

Accenture Contractor Jobs

Date: 02/23/2021

City: New York, New York

Employment type: Full-time

We Are:

Accenture Interactive Life Sciences— a new breed of agency that believes that better experiences lead to better health. Our team focuses on creating experiences that empower people to take greater ownership of their health and improve the pathway to care for patients, caregivers and healthcare professionals.

Join our team of curious and collaborative life sciences strategists, creatives, experience designers, technologists, and data scientists to drive customer success and business results globally at scale. We craft impactful marketing activations inside world-class customer experiences by focusing on driving brand and demand across every touchpoint. If you're passionate about audience and content strategies, websites, portals and engagement platforms, creative campaigns and lifecycle marketing and more – and have expertise in creating content for the life sciences sector, join us. In combination with all other Accenture Interactive groups, we are "The Experience Agency"

Job Summary:

A copy writer that wants to be part of a team responsible for getting patients and providers to take action. Write the shortest, clearest, most compelling content that will capture interest and build trust. Additionally, this person will have familiarity with developing content for regulated industries – ideally life sciences or health sector. Collaborate with Visual Designers and Performance Marketers to take our content to the next level and grow engagement numbers. Listen deeply. Be creative. Execute.

If you have a passion for making a difference in patients' lives, and can thrive in a fluid, fast-paced, energetic environment, we'd love to talk to you! 

Key Responsibilities:

  • Leverage your love of storytelling to create content in the pharmaceutical and/or Medtech sector that our users love.

  • Impact a diverse portfolio of content channels, including but not limited to: email, digital ads, direct mail, SMS, sales collateral and one-pagers, websites and landing pages.

  • Champion creative and compelling Subject Lines and strong CTAs that have a measurable impact on marketing performance.

  • Develop content strategy and copy that drives acquisition, engagement, and retention of our users.

  • Advance research efforts to glean insights into each of our audiences (and segments of our audiences), and leverage this to build user-centered content.

  • Be endlessly focused on A/B testing to further develop our POV among audiences, content, and messaging.

  • Monitor online conversation, content channels (provider newsletters, social media communities, etc.) and industry landscape for current trends and opportunities.

  • Ensure all copy is consistent in terms of style, quality, and tone of voice.

  • Be partners in crime with visual designers and performance marketers.

  • Leverage the expertise of the Markets Clinical Operations teams to inform content ideas.

  • Collaborate closely with Product to ensure a consistent, integrated customer experience.

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