Group Marketing Manager, Research and Insights - Intuit Brand - Ben Lomond - job 853819

Intuit

Date: 06/11/2021

City: Ben Lomond, California

Employment type: Full-time

Overview


Come join us as a Group Marketing Manager of Intuit Strategic Research and Analytics within the Intuit Global Brand Marketing team where you will be responsible for establishing research and insights in support of building the Intuit brand as well as ensuring integrated marketing programs meet their individual goals as well as help to deliver on our broader Intuit Outcome Metrics of Awareness, Ecosystem Association and Reputation of the Intuit brand. In addition, you and your team will be expected to work with other key business segments (namely our Consumer Group, Small Business and Self-Employed Group and Strategic Partnership Group) to continue to ensure work done on behalf of the Intuit brand serves the growth goals of other brands in the Intuit portfolio (e.g., TurboTax, QuickBooks and Mint).
You will report to the Vice President of Intuit Global Brand Marketing based out of the Bay Area (with Corporate HQs in Mountain View, CA), working closely with talented counterparts across the organization in the Americas, and Europe and APAC regions.
To succeed in this role, you will have a rare mix of expertise in, brand health tracking, quantitative and qualitative analysis, mixed media modeling and strategic planning contributions in addition to experience in working in cross-functional and global teams.


What you'll bring


  • 10+ years’ experience in strategic insights, analytics and brand performance work; with heavy emphasis on cross-functional collaboration and execution. Ideal candidate will also have a strong mix of brand building and planning experience.

  • Demonstrated experience leading high performing teams, ideally in high-growth environments

  • BS or BA degree, or equivalent work experience; MBA strongly preferred

  • Proven experience and passion to facilitate relationships (global and local marketing teams) to drive business results and be a strong collaborator with a willingness to take risks

  • Demonstrated track record where he/she has operated independently and efficiently to manage multiple priorities and projects simultaneously

Skills:

  • Effective problem-solving, analytical, story-telling, communication and interpersonal skills

  • Capable of delivering clear and concise written/verbal communications to all stakeholders of the organization (including global marketing leaders, creative and content teams, agency partners, analytics) managing expectations of key business stakeholders and understanding the key elements that make the Intuit brand and associated strategies consistent and effective

  • Be a proponent of positive change and demonstrate the adaptability to deal with change and uncertainty in your day-to-day responsibilities.


How you will lead


  • Champion the use of insights and strategic analytics to build brands – ultimately connecting brand building to business performance

  • Lead brand performance tracking and management for the Intuit Global Brand Marketing team

  • Collaborate with internal insights teams and outside vendor(s) to develop a holistic, global brand tracking and campaign performance dashboard

  • Track and analyze brand performance trends of Intuit and competitors locally and globally

  • Identify, understand, and embed the underlying drivers of performance into our brand planning and reporting

  • Provide clear and relevant performance insights to our stakeholders; as well as meaningful conclusions from brand, media, and business metrics to help inform our strategies, plans, and tactics on an on-going basis

  • Share real-time insights across teams to inform brand communications, business innovation, and in-market activation initiatives

  • Influence key stakeholders within our Global Marketing organization and our local Marketing teams to develop integrated plans rooted on customer-back, data-driven insights with a continuous focus on a “test, refine, and deploy” mentality

  • Mentor and coach a high performing team of analytic professionals - ensuring members have the resources, tools, skills, and capabilities they require to provide exceptional support




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