Global Content Associate Product Manager - South Jordan - job 746029


Date: 05/04/2021

City: South Jordan, Utah

Employment type: Full-time

Company Description


Together we make. Come make with us.


About us.

At Cricut®, we believe that we’re all born makers. When we built our first cutting machine, we saw the potential for a simple yet powerful tool to completely transform the way people craft, design, and DIY. Since then, we continue to innovate with new machines, platforms, materials, and tools, but that’s just what we do. Who we are is a bustling worldwide community, a means for connection, and an outlet for unbridled creativity. Join us as we place the power of handmade into the hands of ALL.


Love your work. And your coworkers.

Our company is made up of A+ human beings. We ask tough questions, entertain ideas outside of our own, and work together to make something bigger than ourselves. With Cricut® growing in China, the U.K., Australia, New Zealand, as well as Europe and South America, we’re on an unstoppable roll, satisfying that innate creative itch around the world. We train, develop, and celebrate great work with hallway high fives and promotions within. We also throw the world’s best Halloween party.

Enjoy incredible perks.

We take care of our team. From outstanding medical, dental, vision, and retirement benefits, to pet insurance, 401K match, life insurance, incentive programs, paid time off, on-site massages, phenomenal work-life balance, and employee discounts, we offer the best benefits package in the DIY consumer electronics industry. Period.

Like what you see? We can’t wait to meet you.

Job Description

We are looking for a stellar Associate Product Manager to accelerate the growth of content (fonts, images and projects) in our Cricut Design Space content library. You will have the opportunity to identify the content needs of our rapidly expanding member base, develop a strategic plan and product roadmap, then partner with internal and external stakeholders to make it all happen and delight our members.

As a Global Content Associate Product Manager, you will:

  • Manage fonts and ready-to-make projects in Design Space including the product assortment and value proposition.

  • Develop a content roadmap for fonts and projects by identifying gaps in the library, current trends, and other consumer needs.

  • Develop the premium licensed content partner strategy and evaluation criteria. Manage the forecast, budget and sales delivery.

  • Manage the related art purchasing budget, including partnering with Business Development on designer contracts.

  • Partner with hardware, software and consumables product managers to identify and create content to support new product launches.

  • Conduct competitive analysis to understand the market and key opportunities.

  • Collaborate with software and UX on tool development and continuous improvement.

  • Partner with marketing on new content awareness and other brand activations.

  • Analyze in market performance of fonts and projects to drive continuous improvement.

  • Build & manage win/win relationships with external designers.


  • MBA preferred or Bachelor’s Degree with 2+ years of relevant product management experience

  • Brand or product management experience preferred, creative experience a plus

  • Entrepreneurial spirit – ability to work efficiently in a fast-paced, start-up environment and do whatever it takes to get the job done

  • Passion for the consumer – desire to really get to know the consumer, translating the consumer needs into product requirements and experiences

  • Excellent communication skills – demonstrated use of written, presentation and verbal skills to drive team enthusiasm for products and gain stakeholder buy-in

  • Working at all levels – proven ability to drive strategic thinking about the product direction as well as focus on the executional details

  • Team player – build strong relationships with the key design partners and cross-functional teams

  • Data-driven decisions – know how to get and analyze data to make business decisions, balancing thoughtful research with the need for timeliness

  • Must be comfortable with ambiguity and demonstrate an ability to work through unknowns

Additional Information

What to Do Next: Please attach your resume and cover letter. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!

At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify. 


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