Digital Marketing Manager - San Francisco Bay - job 746465


Date: 05/04/2021

City: San Francisco Bay, California

Employment type: Full-time

San Francisco Bay Area or Remote

Join Openprise as we help to solve some of the toughest challenges RevOps teams face by orchestrating hundreds of critical business processes. You’ll help industry leaders like Splunk, Nutanix, Okta, and Zendesk deliver higher revenue, scale up their operations, and unlock the potential of all their RevTech investments. Become part of a fast-growing team that delivers innovative solutions that improve the performance of every go-to-market initiative. Openprise has been named an Inc. Magazine Best Workplace and has been ranked #1 in Customer Satisfaction by G2.

We’re looking for an inquisitive, data-driven marketer to join our San Francisco Bay Area-based team as a Digital Marketing Manager. This role is at our HQ in San Mateo, CA, but once Covid is behind us, Bay Area team members can work from home three days a week if they like.

You’ll create web experiences that tie seamlessly with media, demand gen, and social campaigns, and drive high-quality visitor traffic and conversions. You’ll deliver a best-in-class digital experience, increasing brand awareness, optimizing the buyers’ journey throughout the website, and helping to generate highly qualified leads. You’ll focus on website operations, associated website applications, SEO, personalization, and optimization.

  • Promote the brand across our digital assets.

  • Collaborate on digital marketing strategy and execute on tactics including SEO, optimization, and content engagement.

  • Publish brand-compliant content using WordPress, manage execution and quality control, and asset inventory and maintenance.

  • Develop and document processes and workflows.

  • Work with web development on new site features and troubleshoot functionality and performance issues.

  • Establish and achieve KPIs (quality traffic, conversions, organic traffic) and capture metrics, and provide analysis to make better decisions.

We’re looking for someone with:

  • 3-10 years of experience managing a B2B marketing-focused website, online campaigns and digital media, ideally in enterprise software or SaaS environments.

  • An eye for detail and consistency.

  • Expertise with online content production using WordPress.

  • Proven experience understanding and optimizing website conversion and performance metrics using tools like Google Analytics, and reporting on key metrics.

  • Experience managing website productivity tools for SEO, content engagement, conversational marketing, personalization, and others.

  • Knowledge of HTML and/or CSS.

  • Ability to manage, multitask, prioritize, and thrive in a fast-paced, high-growth environment.

  • Excellent verbal and written communication skills.

And even better if you:

  • Have a Bachelor’s degree in CS, Marketing, or Business Analysis, or something equivalent.

  • Have strong problem-solving and analytic capabilities; you’re all about testing and you live for optimization and using data to drive future decisions.

  • Grok the creative and technical development processes involved in producing web content.

  • Love mapping content and activities to objectives, focusing on user engagement and site consistency.

  • Know how to troubleshoot all front-end functionality issues.

  • Get excited about managing, prioritizing, multi-tasking and thriving in a fast-paced, high-growth environment.

  • Are familiar with marketing automation, CRM, and other RevOps solutions.

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