Art Director, Hudson Grace - Sausalito - job 853710

Crate & Barrel

Date: 06/11/2021

City: Sausalito, California

Employment type: Full-time

The Art Director, Hudson Grace is a skilled multi-tasker and innovative thinker, who develops digital experiences and designs that will drive engagement and inspire our customers while elevating the look and feel of the Hudson Grace brand. They will act as a strategist and brand steward, creating results that are eloquent, practical, and artfully fulfill the mission of delivering real business results.

What you'll do...

  • Accountable for driving and executing visual design across all channels including website, catalog, email and store signage.

  • Bring an entrepreneurial mindset; thinking big as a master of craft and complex problem-solving with a focus on the finer details.

  • Collaborates with leadership to develop creative concepts and campaigns across multiple mediums; has ability to lead or perform this function independently as needed.

  • Responsible for the day-to-day execution of elevated designs across marketing vehicles including website, email and catalog.

  • Conceive, develop and present concepts and designs.Design and execute multiple email campaigns each week that support overall promotions and product/business goals.

  • Maintain design of the Hudson Grace website including updating home, landing and product pages.

  • Continually initiates ideas to enhance the brand experience, improve conversion and drive sales.

  • Champions a data-driven approach and utilizes analytics, AB testing and customer testing to inform designs.

  • Layout and design catalog (two catalogs per year) to introduce each season.

  • Oversee packaging of all Hudson Grace items, including sticker location to maintain brand integrity.

  • Maintains brand authenticity and design authority throughout all creative work.

  • Develops strong working relationships with other cross-channel partners (merchandising, finance) to deliver strategic and on target creative concepts.

  • Leads and develops multiple on-going projects and timelines.

  • Ensures budgets, deadlines, etc. are complete, accurate and followed and assists in developing and maintaining schedules for projects.

  • Prepares the handoff and briefing of photo studio partners on concept and art direction, attending photo shoots when required.

  • Reviews all editorial and image content, ensures proper layout and color and approves printer proofs.

  • Attends press checks, when required.

  • Partners with channel experts within the broader Crate and Barrel organization to gain understanding of best practices.

  • Participates in ongoing training regarding new technologies and systems.


What you'll bring...

  • Bachelor’s degree required, BFA in Graphic Design, Graphic Arts or UX; experience in retail a plus

  • 7+ years of relevant experience

  • 2+ years previous experience in website design, apps or digital marketing design

  • 5+ years previous experienceStrong understanding of retail marketing and ecommerce strategies and best practices

  • Expert knowledge of Adobe Creative Suite (Photoshop, Illustrator, etc...) and Apple computer operating system required

  • Exceptional formal design skills: typography, composition, color, layout, etc...

  • Illustration and Photography skills a plus

  • Understanding of file preparation/die lines/print layouts and printing processes for print and digital applications

  • Knowledged with Motion Graphics and Animation experience a plus

  • Current and informed on best practices and latest industry trends, digital platforms, medias, techniques and materials

  • Knowledge with Mailchimp and Shopify a plus

  • Able to thrive in a fast-paced environment with strong organization, prioritization, time/project management skills

  • Ability to work nimbly and adapt to changeBrings an entrepreneurial mindset

  • Acts with courage, compassion and calm

  • Brings a sense of curiosity to the work

  • Proactive problem solving skills

  • Positive attitude and infectious personal drive that energizes others

  • Excellent communication skills who can communicate effectively and efficiently and makes complex issues easy to understand

  • A strong collaborator who promotes a sense of teamwork

  • Strong organizational skills with the ability to manage time and prioritize multiple projects




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